news\ Sep 27, 2011 at 4:18 pm

More Affordable Consoles Are in Sony's Future


When the PlayStation 2 launched over 10 years ago, it was fairly priced and provided one of the greatest video game libraries of all time. Many of the games didn't have the best graphics (except for God of War, which arguably had the best visuals of that generation), but they delivered in terms of gameplay, control, and content. Sony provided an amazing gaming experience with that console, a console that is easily one of the best of all time.

Fast forward to 2006, and the same company was releasing the successor to the PlayStation 2. Offering Blu-Ray and HD visuals, the PlayStation 3 launched at $600, which is hardly practical, and Sony received a lot of criticism for this move. The company has since lowered the price considerably, and since 2006, the community of PlayStation 3 adopters has steadily risen. But due to the high investment, it took years for Sony to finally start making a noticeable profit.

Looking back at their pricing models and the results yielded from them, the folks over at Sony have decided that they won't be making their next console such a big expense. According to Sony's Masaru Kato, the company will now invest less money into console manufacturing in order to ensure that they make a worthwhile profit faster. "It is no longer thinkable to have a huge initial financial investment like that of the PS3," emphasized Kato.

There's no denying that the PlayStation 3 was expensive for Sony to make. That massive investment coupled with the fact that many consumers weren't buying the console due to its high price point spelled a major shift for Sony, and it hasn't been too long since they just started seeing a turnaround. With the technology that console manufacturers have at their disposal these days, you can expect Sony to make moves to ensure that their next console is neither too expensive to produce nor too expensive for gamers to buy. Sony hopes that in the end, everyone will come out a winner.

Does this mean that the PlayStation 4 will be as awesome as the PlayStation 2? We can't really say right now (though we certainly hope so), but at least it won't be as costly as the PlayStation 3.

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