Merv Griffins Crosswords Licenses Online Game To Oberon
November 26, 2007
MERV GRIFFIN'S CROSSWORDS LICENSES ONLINE GAME TO OBERON
New Casual Game to be Available for Download in Early 2008
Program Partners and Merv Griffin Entertainment (MGE) announced today a strategic partnership with Oberon Media, the world's leading multi-platform casual games company, to deliver casual games based on Merv Griffin's Crosswords(tm). Under the terms brokered by the William Morris Agency, MGE—the creators of Jeopardy! and Wheel of Fortune—have licensed the nationally-syndicated game show to Oberon Media, which will create online games that will be available for download in early 2008.
Hosted by daytime television star Ty Treadway, Merv Griffin's Crosswords(tm) is a fast-paced, new generation "Q & A" half-hour game show in which players compete against the clock and each other in a unique way to solve a crossword puzzle. The series is the #1 new game show in syndication, airing in over 90% of the U.S., including major market NBC-owned stations.
Oberon Media's intellectual-property portfolio comprises more than 1,000 titles, delivered by its 250 online distribution partners, such as Microsoft, Comcast, BskyB, Sprint, AT&T, Yahoo Games, Verizon, Electronic Arts, AOL Games and NHN. The company recently co-developed and launched the official Merv Griffin's Crosswords(tm) website, www.crosswords.tv
A perfect demographic fit exists between the daytime TV game show audiences and the casual games audience, with 60-70 percent of casual online game customers being women over the age of 30.
"Merv loved new technologies," said Ron Ward, Vice Chairman of MGE and The Griffin Group of Companies. "He had great appreciation for the financial potential in expanding Crosswords online and was eager to participate in creating the downloadable product."
"We are pleased at the opportunity to come onboard with this exciting new franchise," said Don Ryan, Oberon Media's SVP of Publishing. "Merv Griffin was the master of the game show genre, creating such benchmarks as Jeopardy! and Wheel of Fortune. Crosswords(tm) is sure to follow in their footsteps and have fans for years to come."
"An extremely addictive game on television, Crosswords is an ideal vehicle for online play," said Josh Raphaelson of Program Partners. "Oberon was our partner of choice to bring the game to life online."