Majesco Entertainment Partners With Zumba Fitness
August 11, 2009
MAJESCO ENTERTAINMENT PARTNERS WITH ZUMBA FITNESS LLC TO BRING UPCOMING ZUMBA VIDEO GAMES TO MARKET
Revolutionary Dance Fitness-Party Lets Players Party Off the Pounds
Get ready to ditch the workout and join the Zumba® movement! Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, and Zumba® Fitness LLC, today announced a partnership to bring the Zumba® fitness experience to video games. This one-of-a-kind exercise program pairs Latin rhythms with red-hot international dance steps so you can have a blast as you party your way into shape. The first Zumba® game will release holiday 2010.
"As the biggest trend in fitness right now, Zumba® has effectively transformed the way people workout," said Jesse Sutton, Chief Executive Officer, Majesco. "This dance-infused fitness party is the perfect complement to motion-based gaming and we're excited to offer players a totally new, and incredibly fun, means to achieve their personal fitness goals."
"Who says working out and having fun are mutually exclusive?" asks Alberto Perlman, Chief Executive Officer, Zumba Fitness. "We don't believe this and neither does Majesco, which is why this union will take exergaming to the next level."
Through invigorating, high calorie-burning fitness classes, Zumba® Fitness has helped melt the pounds and inches off more than five million Zumba-enthusiasts in more than 75 countries. This addictive new fitness craze blends Latin and world rhythms with easy-to-follow dance moves to help fans successfully tone and sculpt the body while burning fat.
The first Zumba® game is expected to release next holiday.