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Madden NFL 08 En Espanol Now Available in Stores

December 12, 2007

Madden NFL 08 En Espanol Now Available in Stores

Spanish version of Madden NFL 08 arrives in time for holidays

Electronic Arts Inc. announced today that Madden NFL 08 En Espaol has shipped and is available in retail stores today for the PlayStation 2 and Xbox 360. Fully translated in Spanish, Madden NFL 08 en Espaol features San Diego Chargers defensive end Luis Castillo on the box cover. Madden NFL 08 en Espaol features exclusive Spanish language content, including additional music tracks, and Spanish play-by-play and game analysis voice-over.

Madden NFL 08 En Espaol is part of a commitment the NFL and NFL PLAYERS share in delivering customized content to a growing Hispanic fan base. Other ways the NFL reaches its Spanish-speaking fans include: NFLatino.com, NFL Monday Night Football on ESPN Deportes, NBC Sunday Night Football in Spanish via SAP, Univision Radio's 30-game lineup, Telemundo specials surrounding Super Bowl XLII, as well as NFL coverage throughout the season on Telemundo's weekly sports and entertainment shows. In addition, NFL PLAYERS reaches Hispanic fans through various player-driven charitable initiatives and community appearances.

Madden NFL 08 en Espaol features a Read and React system that allows gamers to quickly identify the strongest players on the field, and to make game-altering adjustments to further affect each and every play. Player skill icons identify on-field strengths and weaknesses, providing an immediate read on what an opponent is doing. This icon system complements a deeper gameplay experience that maximizes the skill of the individual NFL superstars, separating them from the role players, and takes NFL football strategy to a new level. In addition, the PS2 and Xbox 360 versions are interoperable with Madden NFL 08 in English for online play.

lvaro Martn, the first Spanish-language play-by-play broadcaster for ABC Sports’ “Monday Night Football, is featured as the broadcast voice of Madden NFL 08 en Espaol. Martn has an impressive broadcast background with experience as one of the top Spanish-language play-by-play announcers for ESPN International, with five NBA Finals, two World Series and six Super Bowls to his credit. Madden NFL 08 en Espaol also features three exclusive Spanish songs, “Los Que Luchamos” by Kinto Sol, “Blame Me” performed by Molotov and “Relax” by Man, added to the Madden soundtrack. Moreover, the Xbox 360 version has Spanish language sports news delivered by ESPNDeportes.com.

EA SPORTS is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL hockey, NBA LIVE basketball, NCAA Football, Tiger Woods PGA TOUR and NASCAR racing.

Developed in Orlando, Fla. by EA Tiburon, Madden NFL football, now in its 18th year, continues to stand out as Madden NFL 07 was last year’s #1 selling video game in North America with more than seven million copies sold* since launch.

* According to NPD data.

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