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LUXOR Pharaoh's Challenge Arrives for Nintendo DS

December 13, 2007

LUXOR Pharaoh’s Challenge Launches for Nintendo DS

Egyptian action-shooter puzzle game continues to create casual game addicts

Leading casual game developer MumboJumbo launched the latest installment in their LUXOR franchise of action-shooter puzzle games today with the unveiling of LUXOR Pharaoh’s Challenge for the Nintendo DS platform.

LUXOR Pharaoh’s Challenge offers fans of the game new Egyptian worlds to explore and addicting puzzle play to conquer. With new power-ups and blessings, LUXOR Pharaoh’s Challenge brings all of the pyramids, temples and marvels of ancient Egypt to Nintendo DS™ players. The game was previously launched for the PlayStation®2 in November and will be available for the Nintendo Wii and PSP system in January 2008.

The Egyptian-themed casual game for the Nintendo DS™ will hit the shelves of national retailers just in time for holiday shopping at an MSRP of $29.99. The National Retail Federation reported in November that video games are one of the top ranking toys for boys in 2007, with 43 percent of shoppers polled planning to purchase toys this holiday season.

Since the LUXOR franchise first launched in 2005, the ancient Egyptian-themed games have been downloaded more than 65 million times worldwide and have sold more than 500,000 units at retailers nationwide. The game’s popularity is a prime example of the expansion of the casual game industry, which is growing at a pace of 20 percent a year according to the Casual Games Association.

“Our LUXOR games are becoming more portable, and we’re making the next big step with the Nintendo DS™ launch today,” said Mark Cottam, CEO of MumboJumbo. “Fans of LUXOR will be very pleased with the enhanced graphics and new elements that are introduced in Pharaoh’s Challenge. We look forward to bringing the fun of LUXOR to additional platforms in the coming months. ”

Winner of numerous awards, including being named the number one casual game of 2005, the franchise has been expanded with enhanced design quality and gameplay mechanics. LUXOR: Pharaoh’s Challenge, designed specifically for the gaming console, exposes players to perfectly rendered levels and exclusive features, including five sphere-pushing scarabs, a ranking system that progressively increases power-up effectiveness and 13 all-new blessings that can be activated to make any level manageable.

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