news\ Sep 27, 2011 at 4:16 pm

Lord of the Rings Online Goes Free to Play

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Warner Bros. Interactive and Turbine announced today that The Lord of the Rings Online is free-to-play for North American players. Wannabe Middle-Earth residents can download the game at www.lotro.com and follow the game’s storyline up to level 50 for free.

“We are continuing to expand the market by offering LOTRO free-to-play and providing players with a choice in how they experience premium online entertainment,” said Martin Tremblay, President, Warner Bros. Interactive Entertainment. “Today’s launch allows gamers to play one of the world’s best online games completely free while letting core LOTRO fans dive deeper into the game as they choose.”

“Turbine’s innovative pricing model, first introduced last year with Dungeons & Dragons Online: Eberron Unlimited, has become a proven success with over two new million registrations since going free-to-play,” said Kate Paiz, Executive Producer of LOTRO. “We expect LOTRO’s free-to-play launch will only continue to increase the player base and catapult the game to new heights of success.”

Lord of the Rings Online can be downloaded for free today at www.lotro.com.

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