December 4, 2006
Konami and Burger King Invite Kids to Get Up
and Get Active
Exclusive Dance Dance Revolution Premiums
Available at BURGER KING Restaurants With the Purchase of a Kids Meal Throughout
December 2006
Konami Digital Entertainment, Inc. and Burger
King Corporation should have children dancing at the dinner table this holiday
season with an unbeatable combo that delivers the fun and excitement of the
world’s #1-selling dance video game — Dance Dance Revolution® — to children
everywhere. Participating BURGER KING® restaurants nationwide will offer one of
eight exclusive Dance Dance Revolution toy premiums with each purchase of a Kids
Meal from Dec. 4 through 31 or while supplies last.
“Dance Dance Revolution and BURGER KING®
restaurants will get in the groove this holiday season, as we promote fitness to
our youth in fun and exciting ways,” said Catherine Fowler, senior vice
president of sales and marketing at Konami Digital Entertainment, Inc. “Children
can enjoy a BK Kids Meal that includes smart menu choices such as low fat milk
and apple sauce and then get motivated to dance the afternoon away by receiving
a one-of-a-kind DDR premium.”
Burger King Corporation will support the program
with a fully-integrated marketing campaign that includes television advertising,
in-restaurant merchandising, custom DDR themed Kids Meal bags and cups, and an
online micro site at
www.bk.com/dance.
“Dance Dance Revolution is a unique, entertaining
resource that allows kids of all ages to have fun while being physically
active,” said Martha Tomas Flynn, senior director of sponsorships and
promotions, Burger King Corporation. “By providing DDR toy premiums with BURGER
KING® Kids Meals, the DDR promotion encourages families to share in both meal
time and play time.”
The promotion with Burger King Corporation also
coincides with the release of the three latest titles in the best selling DDR
series – Dance Dance Revolution SuperNOVA for the PlayStation®2 computer
entertainment system and Dance Dance Revolution ULTRAMIX4 for the Xbox® video
game and entertainment system from Microsoft available now and the
highly-anticipated next generation debut of the series Dance Dance Revolution
Universe for the Xbox 360 video game and entertainment system from Microsoft
available in early 2007. Since it was first introduced to North American video
game consoles in 2001, Dance Dance Revolution has sold more than four million
units.
Additionally, the DDR franchise has created a
fitness phenomenon that has received a tremendous amount of recognition for
helping people of all ages lose weight and achieve better health. Each version
of the game has a Workout Mode that allows users to track calories burned and
monitor their own fitness regiment. DDR has created a new trend in gaming that
takes players off of the couch and away from the joystick. Apart from the game
being introduced to schools throughout the U.S., DDR has also become a valuable
tool used in numerous research studies on fighting childhood obesity.
Konami has also recently announced partnerships
with 24 Hour Fitness Clubs and the State of West Virginia, showcasing the health
and educational benefits of the top-selling game in a wide array of unique
venues. Through the deal with 24 Hour Fitness Clubs, DDR has been added to the
Kids Club section of all participating venues while the deal with the State of
West Virginia makes DDR a part of the official physical education curriculum in
every public school in the state. These partnerships allow children to enjoy the
health benefits of DDR while having fun.
