news\ Sep 27, 2011 at 4:20 pm

Iwata on Further 3DS Price Drops, Mobile Games


Nintendo CEO Satoru Iwata was recently interviewed by Nikkei. The Nintendo boss was asked several questions about the 3DS, specifically regarding the price drop and any potential cuts to the handheld's cost down the road. He was also brought back to the mobile gaming topic, something I'm starting to believe he may absolutely hate.

According to Iwata, dropping the price of the 3DS was a decision that was not to be taken lightly, translates Andriasang. Though the Nintendo president was unsure of it at first, he realizes that it was the best decision in the end. When asked whether or not the 3DS would see another price reduction, he stated that the handheld's cost was set in stone.

When asked about mobile game development, Iwata responded, "This is absolutely not under consideration. If we did this, Nintendo would cease to be Nintendo. Having a hardware development team in-house is a major strength. It's the duty of management to make use of those strengths. It's probably the correct decision in the sense that the moment we started to release games on smartphones we'd make profits. However, I believe my responsibility is not to short-term profits, but to Nintendo's mid- and long-term competitive strength."

So it seems that Nintendo believes it should keep its franchises strictly within the confines of its own platforms. I can definitely see how the company wants to keep its identity and stay true to the traditional video game model. That said, releasing mobile games certainly wouldn't hurt. I mean, Mario on the iPhone spells dollar signs.

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