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August 21, 2001

THQ Ships Matchbox Emergency Patrol for PC

THQ today announced the release of Matchbox Emergency Patrol for PC which follows the Game Boy Color version released earlier this summer.

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THQ SHIPS MATCHBOX™ EMERGENCY PATROL™ FOR PC

Also Available for Game Boy Color

CALABASAS HILLS, Calif. - August 21, 2001 - THQ Inc. (NASDAQ NMS: THQI) today announced the release of Matchbox™ Emergency Patrol™ for PC which follows the Game Boy Color version released earlier this summer. As one of the most highly recognized worldwide brands for boys, Mattel’s Matchbox brand has been an international star for nearly 50 years. Matchbox Emergency Patrol for PC and Game Boy Color are now available at retail outlets nationwide.

“The Matchbox brand has a proven following from generations of kids and parents who have given their trust and loyalty to the brand over the years,” said Germaine Gioia, vice president, licensing, THQ. “Matchbox Emergency Patrol for PC is the perfect game for kids and parents to pick-up and play on their PCs at home offering fun, heroic missions.”

“THQ’s development expertise and strength in interactive entertainment will ensure that the Matchbox brand translates into fun, authentic gameplay experiences,” said Amy Boylan, senior vice president of Boys/Entertainment, New Media at Mattel. “We look forward to the continued success of the brand’s interactive extension.”

Matchbox Emergency Patrol for PC will engage gamers in more than 27 different rescue missions to become local heroes in Matchbox County. Players can assume the role of either a police officer, fire fighter, or a paramedic to battle blazes and rescue citizens. As players complete missions to move up through the ranks, they will gain command of bonus rescue vehicles and ultimately become Matchbox County’s fire chief, police chief or medical doctor.

For more information on Matchbox Emergency Patrol and other upcoming THQ releases, please visit www.thq.com.

Mattel, Inc.’s [NYSE: MAT] Boys/Entertainment division’s portfolio of global brands includes some of the popular products the toy industry today. The division is comprised of three segments, which include Wheels, Entertainment products and Games and Puzzles. The Wheels segment includes Hot Wheels®, the No.1 selling toy across all categories in the toy industry, Matchbox® and Tyco® R/C. Mattel Wheels appeals to guys ages two to 92 with boys, consumer products and collectibles. Mattel’s exciting entertainment-inspired toy lines include Harry Potter™, Nickelodeon’s Rugrats™, Jimmy Neutron Boy Genius™, Rocket Power™, Wild Thornberry’s™, SpongeBob SquarePants™, as well as Mattel Action brands; Rock ‘em Sock ‘em™ Robots, Masters of the Universe® and Max Steel™. Mattel Games and Puzzles include favorite classics such as UNO®, Magic 8 Ball™, Skip Bo™, Kerplunk™, Toss Across™, Fisher-Price® and Disney Games and Scrabble™. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its product in more than 150 nations throughout the world. For more information on Matchbox visit www.matchbox.com.

THQ Inc. develops, publishes and distributes interactive entertainment software worldwide for a variety of hardware platforms including PC CD-ROM, wireless devices, and those manufactured by Sony, Nintendo and Microsoft. The THQ Web site is located at www.thq.com.

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Matchbox and associated trademarks are owned by and used under license from Mattel, Inc. 2001 Mattel, Inc. All Rights Reserved.

Game Boy and Game Boy Color are trademarks of Nintendo of America Inc. 1989, 1998 Nintendo of America Inc. Licensed by Nintendo.

This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about the Company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors including, but not limited to, those described above and the following: changes in demand for the Company's products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses. In addition, such statements could be affected by growth rates and market conditions relating to the interactive software industry and general domestic and international economic conditions. Specific information concerning these and other such factors is contained in the Company's most recent report on current Form 8-K, filed with the Securities Exchange Commission on November 13, 2000. A copy of this filing may be obtained by contacting the Company or the SEC. The forward-looking statements contained herein speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.



 
 
 
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