November 8, 2006
Red Brick Produces 2006 Boost Mobile Major
League Gaming Pro Circuit Tour on USA
Executive Producer Rob Dustin Brings Emmy
Award-Winning Experience to Capture the Excitement of Professional Video Gaming,
the World’s Fastest Growing Competitive Sport
There are 168 million video game enthusiasts in
the United States and Red Brick Entertainment is producing the sports series
that will crown the champion of the 2006 Boost Mobile Major League Gaming Pro
Circuit Tour on USA Network. MLG pursued Rob Dustin to executive produce the
series because of Dustin’s well-established credentials as an innovator in
sports television.
“Rob’s ability to make the television audience
feel like an integral part of a competition has earned him three Emmy awards and
made him our first choice to capture the excitement of video gaming by
televising our seven-city Pro Circuit Tour,” explained Sundance DiGiovanni, the
co-founder and chief brand officer of MLG. “Rob and his team are giving those
new to the sport a taste of the action responsible for making video gaming the
fastest growing sport in the world.”
Dustin, the president of Red Brick Entertainment,
was selected for this job because he gives the audience insight into the mind of
the athlete, the challenges of the sport, the competitive landscape and the
intensity of the game. What sets Dustin’s work apart is his innovative use of
cinematography, state-of-the art graphics and a dedication to making the
sporting event a visceral, emotional experience for viewers.
“I love giving viewers a glimpse of what sporting
events look like from the competitors’ point of view,” said Dustin. “It makes it
real to the viewer and helps them feel the rush that comes from being part of
the game.”
Dustin has a lot of experience in getting his
viewers into the game. He produced and directed many sporting events for CBS
Sports and was a pioneer in the “point-of-view” format that lets viewers
experience the intensity of world-class sports competition from the elite
athlete’s perspective. It started with Rob attaching a tiny camera, like the
ones used on F16 fighter jets, to bobsleds and downhill skiers at the
Lillehammer Olympic Winter Games in 1998. This innovative approach is the gold
standard in sports cinematography today. Dustin produced and directed several
events at the Olympics in ’92, ’94, and ’98, he is most well-known for making
the figure skating events one of the most watched Olympic competitions. This
talent led, most recently, to Rob being awarded the coveted role of co-executive
producer for FOX Television’s popular “Skating with Celebrities” reality/variety
series. He is also credited with producing and directing the richly awarded and
critically acclaimed CBS primetime television movie, “My Sergei,” about the
tragic love story of Russia’s two-time Olympic champions, Katia Gordeeva and
Sergei Grinkov.
The seven-part competition series begins airing
on USA on Saturday, November 11th. Gamers compete in teams of four to win local
events held in The Meadowlands, New Jersey; Dallas, Texas; Anaheim, California;
Chicago, Illinois; Orlando, Florida and New York City, New York. The
championship event will take place in Las Vegas, Nevada and air on USA December
23rd.
Check local listings for air dates and times.
