iPad sales up 151%, 11.8 million sold during Q2
Apple announced the financial results for its fiscal 2012 second quarter (ended March 31, 2012) and, once again, boasted impressive numbers as the company established new March records for iPhone, iPad, and Mac sales leading to the highest March quarter revenue and earnings ever.
The tech giant posted quarterly revenue of $39.2 billion, a quarterly net profit of $11.6 billion. This was an increase of 94% from last year's Q2 profit of $6 billion.
These figures were driven by a massive growth in sales for iOS devices, particularly the iPhone and iPad. Apple reportedly sold 35.1 million iPhones in the quarter, representing an 88% unit growth year-over-year.
Meanwhile, iPad sales saw an increase of 151% year-over year with 11.8 million iPads sold during the quarter. The new iPad, or iPad 3, released March 16th introducing a stunning, new retina display, quad-core graphics chip, and improved iSight five-megapixel camera. Apple didn't specify how many of the 11.8 million iPads sold were the new iPad model, but we do know that it sold more than 3 million units in the first four days of its release.
“We’re thrilled with sales of over 35 million iPhones and almost 12 million iPads in the March quarter,” said Apple’s CEO Tim Cook. “The new iPad is off to a great start, and across the year you’re going to see a lot more of the kind of innovation that only Apple can deliver.”
Mac computers saw a moderate growth of 7% over the year-ago quarter. The only iOS product that saw a decline in sales was the iPod which sold 7.7 million units, a 15% unit decline from the year-ago quarter.
“Our record March quarter results drove $14 billion in cash flow from operations,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the third fiscal quarter, we expect revenue of about $34 billion and diluted earnings per share of about $8.68.”
Overall, some pretty impressive numbers from Apple and with one-in-10 homes that currently don't own an Apple product planning on getting one within the next year, these numbers should only increase.