Intergi Entertainment to Create Integrated Brand Experiences for Ubisoft's new UbiWorld Web Property
October 20, 2009
Intergi Entertainment to Create Integrated Brand Experiences for Ubisoft®'s new UbiWorld™ Web Property
Advertisers Seeking to Connect with Girl Gamers Now Have Fully Customized, In-GameBranding Opportunities Within Today's Leading Games Targeting Girls 6-14
Ubisoft® (http://www.ubisoftgroup.com), a leading publisher and distributor of interactive entertainment products worldwide, has selected Intergi Entertainment (http://www.intergi.com), a leading video game and entertainment advertising representation company, as its exclusive American online advertising representation firm to oversee digital marketing campaigns for its recently re-launched UbiWorld website, based on the company’s acclaimed Imagine®, Style Lab and Petz® video game series.
Per the agreement, Intergi Entertainment will manage all digital branding and advertising opportunities for the UbiWorld website (http://www.ubiworld.com) across three virtual “islands” themed around Ubisoft’s popular Imagine®, Style Lab and Petz® games. The enhanced site offers advertisers the unique opportunity to create highly customized, in-game advertising and sponsorship campaigns that connect with girl gamers who frequent UbiWorld to explore their creativity and interests in a variety of simulated, real life scenarios. Advertisers are now able to sponsor UbiWorld properties and integrate their brand within customized in-game experiences, allowing them to showcase their products within mini-games, scavenger hunts and sweepstakes, and customized “feel good” sponsorships. UbiWorld's virtual gaming world is frequented by more than 2 million Tween girls who spend an average of 7 minutes per day role-playing within personalized, virtual worlds.
In addition to managing digital sales for UbiWorld, Intergi will also oversee campaign deployment while serving all of the creative that will populate UbiWorld. Financial terms of the agreement are non-disclosed.
“By combining three hugely popular games series into one virtual world, Ubisoft has created the single most effective place online for advertisers to connect with 6- to 14-year-old girls,” said Jayson Dubin, president of Intergi Entertainment. “Imagine being tasked with marketing a movie, television show, beauty product or line of apparel that targets Tween girls today and being able to create highly customized branding campaigns within an virtual gaming environment that delivers more than 1 million girl gamers who are spending an average of $400 a year on extracurricular items. We’re introducing a targeted new way to engage the girl gamer marketplace.”
“Our UbiWorld site offers girl gamers a unique online space to explore their hobbies and interests, interact with friends, as well as learn more about some of our most popular brands,” said Andy Swanson, senior director, strategic sales and partnerships, North America, Ubisoft. “As responsible game developers seeking to create today’s leading online space where education meets entertainment for girls 6-14, we are thrilled to be working with Intergi.”