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Innovative New Social Fashion Game Debuts June 15th

June 9, 2009

INNOVATIVE NEW SOCIAL FASHION GAME DEBUTS JUNE 15TH WHAT TO WEAR

Revolutionizes the way Consumers Interact with Brands on Social Media Sites through Games

Premiere social network game developer Large Animal Games has teamed with broadcast media specialist PLUS Media to create a new concept in social media applications that will deliver Public Relations messages to targeted audiences via Online Casual Games - Gamelink Messaging™: Connecting People with Brands through Games.

The first social media game of its kind, WHAT TO WEAR debuts June 15th on the Internet’s most popular social websites, including Facebook Platform, with other social media sites to follow. Distribution will soon be expanded to mobile platforms such as the iPhone. A key feature of the proprietary distribution system is that it enables players on the different social sites to play together, resulting in one huge community receiving messages from the game.

In WHAT TO WEAR, a daily fashion challenge asks players to create their own preferred look for a specified event, such as a red carpet movie premiere, a blind date with a millionaire, or a family BBQ. Using a simple and entertaining voting mechanism, players vote on which outfits are most appropriate for the fashion challenge of the day. Players earn credits each time they vote and each time their outfit is voted on by other players. They can then use these credits to shop for new garments for their virtual closet, so that they are more prepared for the next day’s fashion challenge.

Word of mouth has consistently been rated the most credible source for gaining name recognition and brand loyalty. Based on this concept, online social interactions between people is the most valuable commodity in the information age. Gamelink Messaging™ was created as a way for brands to connect with their consumers through conversations which are authentic and valuable.

The ways in which people are communicating and entertaining themselves are changing at an all-time fast pace. Consumers, especially women, are moving from viewing TV/Print to interacting on Internet-driven social media sites (both on computers and mobile devices). In down times, people take refuge in entertainment – especially free at-home entertainment.

PLUS Media and Large Animal Games have developed an affordable, highly interactive, and virally propagated tool that revolutionizes the way consumers interact with brands via social media through games. Gamelink Messaging™ allows brands to include not just logos, but specific, measurable Public Relations messages. Consumers can literally play with the attributes of the products, and have a positive brand experience. The initial brand partners in WHAT TO WEAR include Swatch®, The InStyler and Tone Body Wash.

Over 200 million people worldwide play online casual games every month, 2/3 of which are in the US. 63% are women and 83% think positively about the brands that are integrated into free games. Casual gaming has seen year-over-year growth of 79% and is currently the most popular form of online entertainment .

Large Animal Games and PLUS Media are collaborating on other social games that will target a variety of lifestyle segments and demographics. Launch dates begin Fall 2009.

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