In One Week, Dead Island Ships More Than 1 Million Units in North America
Despite its launch bugs and flaws, and mediocre reviews, Dead Island has shipped more than 1 million retail copies of Dead Island in North America in the first few days of availability. Dead Island was easily one of the summer's biggest action blockbusters, has held the #1 chart position in many global markets including the UK and France as well as on Steam, and will have sold 2 million units globally to retailers by the end of this week.
Developed by Techland, Dead Island combines first-person action with a heavy focus on melee combat, character development and customization of a vast array of weapons. The engaging survival-focused gameplay aspects are combined with a rich and immersive storyline in which a small group of people find themselves in a tropical paradise turned into total chaos and carnage after a mysterious zombie outbreak. Cut off from the rest of the world, the player’s only chance to survive is to fight to the death and find a way to escape from the island.
“We’re thrilled at the retail reception Dead Island has achieved in its first few days,” said Geoff Mulligan, Chief Operating Officer at Deep Silver, “The critical ‘first week’ of game sales has been an enormous sales success for Deep Silver. We’re working quickly with our distribution partner in North America, Square Enix, to restock shelves as quickly as we can.”
"With more than a million copies sold, I feel good knowing that the world is now more prepared than ever for what to do should a real zombie invasion ever threaten humanity." said Mike Fischer, president and CEO of Square Enix, Inc.
Personally, I had a blast playing through Dead Island. Coming from a smaller developer, the game isn't without flaws, but it's still a hell of a play. With hours on hours of zombie-survival, action-packed gameplay, the adventure doesn't ever slow down.
Check out over 20 minutes of Dead Island gameplay footage if you haven't seen it yet: