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I-play Launches Bubble Town 2 for iPhone and iPod Touch

October 27, 2009

I-play Launches Bubble Town 2 for iPhone and iPod Touch

The Multi-Platform Fan Favorite That Has Been Played More Than 120 Million Times Launches a New Bubble-Popping Adventure; Now Available in the Apple App Store

I-play, Oberon Media's publishing division and the world's leading multi-platform casual games publisher, today launched Bubble Town 2 for iPhone and iPod touch. Based on the wildly successful online arcade game that has captivated millions of players through Facebook, MySpace, PC download and mobile, the highly-anticipated Bubble Town sequel for iPhone is now available in the Apple App Store.

In Bubble Town 2, players travel through land, sea and space in 45 bubble-filled levels. Each dynamic environment has its own unique characteristics and borb-busting challenges as players carefully aim, lob and shoot colorful borbs to pop three or more of the same kind. Adding a new dimension of gameplay to the franchise, Bubble Town 2 offers the brand-new lob shot, where players toss borbs into place with a flick of the wrist using the iPhone's accelerometer. In addition, Bubble Town 2 introduces a brand-new Invasion Mode, and 12 varied power-ups that bring all-new hijinx to this beloved franchise. The game's integrated Facebook Connect feature allows players to share their bubble-popping successes by posting high scores on Facebook and sharing with friends and family.

"Bubble Town is one of the most successful franchises in online gaming history, Although the gameplay is simple, we want to ensure that each new version takes advantage of the available technology in order to deliver fans the most compelling experience possible," said Don Ryan, chief operating officer at Oberon Media. "By maximizing the capabilities of the iPhone, Bubble Town 2 converges gaming and social media while offering new wrinkles that will appeal to new and current fans."

In August, I-play launched Bubble Town: Party Planet on Facebook, marking the company's entry into the world of micro-transactions (MTX). The application introduced an all-new MTX virtual economy called BubbleBucks that allows players to make in-game purchases on items including power ups, extra level packs, gifting and other activities such as the ability to pick up play after a level defeat.

Bubble Town 2 is now available in the Apple App Store for $2.99: http://bit.ly/BT2iphone

Bubble Town 2 is rolling out to mobile carriers this holiday season.

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