February 12, 2008
I-play Extends Global Licensing
Agreement with iWin
Top-Selling Online Casual Game
Titles Come to Mobile
I-play, the mobile publishing
division of Oberon Media, the world’s leading multi-platform casual games
company, has extended its global license agreement with iWin, the San Francisco
based developer and publisher of casual games, to deliver sequels to the three
top-selling mobile titles from the ‘Quest franchise’ until 2010. Following
I-play’s successful adaptations of iWin’s Jewel Quest, Jewel Quest Solitaire and
Mah Jong Quest, the Quest franchise has been secured for a further three years.
In a recent survey conducted by
I-play, 38% of casual online games customers were found to play games on their
mobile phones, a figure that compares favorably to the industry average of 20.5%
of North Americans who play a mobile game on their handset each month[1]. 45% of
respondents said they would play their favorite online games on mobile. These
findings show the potential synergies between the online casual and mobile
gaming audiences and that online causal gamers are almost twice as likely to
play mobile games as the average mobile user.
Don Ryan, SVP Publishing, Oberon
Media commented: “Our delivery of iWin’s online casual gaming franchise is
another example of I-play’s expertise in building commercially successful,
quality mobile franchises that have longevity and are extremely popular with
mobile audiences. We are excited about extending our strategic partnership with
iWin and to work with gaming properties that are a perfect fit with our own
portfolio of popular one-thumb gaming titles, targeting the mass market.”
CJ Wolf, CEO of iWin Inc, commented,
“I-play has proven itself as a valuable mobile partner in its delivery of our
award winning and critically acclaimed Jewel Quest and Mah Jong Quest. They
bring industry leading expertise in mobile development and publishing; the
capability to distribute our titles to a network of over one billion mobile
subscribers, and genuinely innovative and effective marketing support.”
