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I-play Announces Deal Or No Deal Game Available on Apple App Store

November 7, 2008

I-play Announces Deal Or No Deal Game Available on Apple App Store

I-play today announced the application based on Endemol’s worldwide hit game show franchise, Deal or No Deal is available for iPhone and iPod touch from Apple’s App Store. Deal Or No Deal: Million Dollar Mission is based on the popular television show and players will enter a high-energy test of nerves, instincts and raw intuition to try their luck and pick the right suitcase with the million dollar prize.

“Endemol’s Deal Or No Deal is a worldwide hit with millions of fans across the globe and now it’s available on the iPhone and iPod touch”, said Don Ryan, COO, Oberon Media, I-play’s parent company. “The enhanced graphics and gameplay of Deal Or No Deal: Million Dollar Mission perfectly re-create the game show atmosphere, and its action and excitement will have casual gamers so intrigued, they won’t be able to put it down.”

“As our entertainment becomes more interactive, we at Endemol USA, are thrilled to have Deal or No Deal be available to iPhone and iPod touch users,” said Joerg Bachmaier, Vice President of Business Development, Strategic Planning & Digital Media, Endemol USA. “The increased accessibility will ensure that fans of the show can enjoy Deal or No Deal any time of day.”

Deal Or No Deal: Million Dollar Mission utilizes the innovative multi-touch user interface and features stunning animation and an enhanced musical score. The game is composed of 10 levels of increasingly challenging gameplay in which choosing the right suitcase becomes a sweat-inducing mind game. As the stakes rise, Deal or No Deal: Million Dollar Mission throws surprising curveballs adding to the excitement. Will players quit while they’re ahead or take a chance and possibly lose it all? The Million Dollar Mission is theirs—should they choose to accept it!

Deal Or No Deal: Million Dollar Mission is available worldwide for $4.99 from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore.

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