Homefront Breaks Even, Sells One Million Copies
THQ has announced that sales of their first-person shooter Homefront have surpassed one million units across North America, Europe and the Asia Pacific markets. The game has shipped 2.4 million units to date, making it the best-selling console debut of the year so far. Analysts estimate that this figure marks the game as a profitable venture for THQ, according to GamesIndustry.biz.
News of the game's success comes after poor reviews resulted in an overall stock drop of 26 percent for THQ. The reaction to the reviews now seems to be knee-jerk at best, with THQ now expected to meet its revenue goals for the year. "Homefront is clearly resonating with gamers and we are certainly pleased with our initial sales results," said Brian Farrell, THQ president and CEO.
The outcome of the story (at least so far) suggests that perhaps review scores are not the best metric by which to judge a game's success. At the very least, investors and analysts may want to consider other angles a bit more before going forward. With the Metacritic score currently hovering at 71, the “80 or above for success” rule seems to be irrelevant here.
Ultimately, I think that it was the advertising muscle and interesting premise more than anything else that helped Homefront sell so well. I don't think I'm alone in wanting to play the game because it sounded like a cool concept. On the other hand, I don't think marketing muscle is an excuse to put out a flawed product. As more and more people experience the game, it will be interesting to see how perception changes. Ultimately, it will be those one million gamers that judge whether Homefront is good or not.