Hero: 108 Invades Broadcast, Online, Retail Worlds with Unique Multi-Platform Entertainment Experience

February 8, 2010

Hero: 108 Invades Broadcast,
Online, Retail Worlds with Unique Multi-Platform Entertainment Experience

Heroes and heroines around the
globe, prepare to report to your television, computer screens and local retailer
as Hero: 108 heads to markets worldwide this year. Hero: 108 is the first ever
cross-platform collaboration between industry leaders Gamania Digital
Entertainment, Cartoon Network, Moonscoop Entertainment, and Playmates Toys. The
result is a multi-platform entertainment experience for kids and teens, first
introducing fans to the Hidden Lands of the Animal Kingdom with a quirky,
colorful, fast-paced and action-packed massively multi-player online game (MMOG)
in the second quarter of 2010. Cartoon Network co-produced the animated
television series with Moonscoop Entertainment, which will air on Cartoon
Network globally throughout the year. The Hero: 108 franchise will also add a
distinctive line of consumer products with collectable Hero: 108 toys, in
partnership with Playmates Toys, later in the year.

"Hero: 108’s creative story, lively
characters and charming world make it the ideal brand for the multi-platform
media experience across both real and online worlds," said David Wong, COO,
Gamania Digital Entertainment (US) Co., Ltd. "By partnering with such esteemed
leaders as Cartoon Network, Moonscoop and Playmates Toys, respectively, from
idea conception to launch, we are certain that our online game, TV show, and
collectible toys, will appeal to fans of all ages and interests – regardless of
geographical boundaries."

Gamania’s Creative Center originally
developed Hero: 108 as a unique graphic interpretation of the 14th Century
Chinese novel "The Water Margin Stories," an epic clash of spirits, outlaws and
emperors.In the core storyline of Hero: 108, humans and animals lived together
in harmony until High Roller, a malicious character, was unceremoniously
banished from the Eastern capital. High Roller grudgingly wandered the Hidden
Lands and developed a deep hatred for those who cast him out. Fate, often a
playful catalyst, intervened and High Roller was struck by lightning – in turn
bestowing him with the amazing ability to speak to animals. With his new powers,
High Roller brainwashed his new furry friends into believing that humans are
evil – and began his plans to take revenge against those who exiled him.

The first of the Hero: 108 product
line is Hero: 108 Online, a teen-centric free-to-play online video game that
will enter a limited, sneak peak, closed beta in North America in Spring 2010.
Information on sign-ups for the sneak peak beta will be available shortly before
then on the official Hero: 108 Online website http://www.hero108online.com. The
online game will feature witty cartoon characters and a lively storyline that
will be mirrored in its upcoming animated series counterpart. Hero: 108 Online
will incorporate a micropayment model, providing players with unlimited free
entertainment and the option to enhance or customize their experience with
several skill and novelty items.