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Give a Dog a Home This Christmas Season

December 3, 2007

Give a Dog a Home This Christmas Season I-play launches 'My Dog'

I-play, the mobile entertainment company, today announced the global launch of 'My Dog', the sequel to the hugely successful and critically acclaimed original, My Dog. Mobile operators across the Americas, Asia Pacific and Europe are set to launch this ‘one thumb play’ original title next month, making the perfect stocking filler for any canine lover.

'My Dog' represents the most advanced puppy mobile game of the market with 200 different moves and improved AI. Raise your dog from a cheeky bundle of fluff into a loyal and loveable pooch and watch him grow while you play! There are 21 funny tricks to teach your dog and brand new environments that will plunge you and your canine friend into a big metropolitan city. Incredible new personalization features allow you to take a picture of you or your friends, and upload them to personalize any of the in-game characters, such as the shop keeper or park warden.

Developed, created and published by I-play, 'My Dog' will offer mobile casual gamers and fans of the original game the opportunity to adopt a new dog and look after him every day on their phone. They will need to make sure their adopted dog is happy and healthy or else bear the consequences! The title has a ‘pick up and play’ appeal that will delight casual gamers of all ages. The game has already achieved critical acclaim:

"If you're looking for a game that offers little stress but plenty of reward, My Dog 2: Central Bark is a best of breed."

8/10 IGN Wireless + Editors Choice Award

"If you're looking to adopt a virtual pet, no puppy yaps and paws more winningly. "Pocket Gamer 8/10 Silver Award.

"A must for animal lovers. Realistic dog simulation with many extras and cute dogs."

85% Airgamer.de + Airgamer Award

David Gosen, President, I-play commented: “We’re very excited to launch this new breed of game! Creating a balanced portfolio of games that appeal to a broad demographic is at the heart of I-play’s philosophy. 'My Dog' will appeal to experienced casual gamers but also to younger novice game players. It provides immediate accessible gameplay, combined with the addictive nature of having to check up on your pet on a daily basis."

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