Get Fit for the Holidays with EA SPORTS Active More Workouts

November 17, 2009

Get Fit for the Holidays with EA
SPORTS Active More Workouts

Next Step in Fitness Journey with
Countless Combinations of Circuit Style Exercise Routines and New 6 Week
Challenge

People around the world have
experienced the revolution in interactive fitness with EA SPORTS Active Personal
Trainer, the critically acclaimed and effective circuit style exercise program
that gives you the benefit of a personal trainer in a box. Today, EA SPORTS
announced that EA SPORTS Active More Workouts is now available in North American
retail stores and will be available worldwide on November 20, 2009. Developed
exclusively for the Wii by EA Canada, EA SPORTS Active More Workouts is the
highly anticipated second installment in the EA SPORTS Active franchise, an
innovative line of interactive fitness products that offer personalized,
customizable workouts. Developed in collaboration with fitness experts,
including Bob Greene – renowned exercise physiologist, author and Oprah’s
personal trainer – the EA SPORTS Active franchise provides an effective,
inexpensive way to burn calories, get fit and have fun from the comfort of home.

EA SPORTS Active More Workouts will
keep users motivated, and their hearts pumping, with new challenges and variety.
It features over 35 new exercises and activities that create unlimited
combinations of customizable exercise routines targeting upper and lower body,
as well as cardio. New to the EA SPORTS Active franchise will be an emphasis on
abdominal exercises including Curl Ups and Crunch and Punches, as well as a Warm
Up/Cool Down feature. An all-new presentation will bring users to the tropics
and will immerse them in warm weather activities like waterskiing and paddle
surfing.

The product will also feature a new,
more intense 6 Week Challenge that allows users to take another step in their
journey towards better health and fitness with new daily workouts that ramp up
in intensity each week. The personalized full body challenge will give users a
new customizable weekly schedule and weekly check-in with the virtual trainer to
track calorie, weight and workout goals. To ensure that challengers are taking a
holistic approach to their program, EA SPORTS Active More Workouts also includes
an 80-page Special Edition Bob Greene Nutrition Best Life Book that features
tips on creating a balanced lifestyle, recipes from the Best Life Diet Cookbook,
and a daily journal to keep users on track in every area of life.

EA SPORTS Active More Workouts is
compatible with EA SPORTS Active Personal Trainer, allowing users to transfer
profile details and recognizes workout information from the previous four weeks
so users can stay on track to reach their fitness goals. Both programs provide
clear instructions, feedback on technique and encouragement, while also
providing calories burned in real time.

EA SPORTS Active More Workouts has
been rated “E” by the ESRB and “3+” by PEGI, and has an MSRP of $39.99 in North
America. For those who haven’t purchased EA SPORTS Active Personal Trainer that
includes the legstrap and resistance bands (MSRP of $59.99), Accessory Packs are
necessary for using the product and are sold separately at an MRSP of $19.99.

For more information, visit

http://www.easportsactive.com
.