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Genetic Mutation Infects Internet Prototype Web Site Responsible

April 8, 2008

GENETIC MUTATION INFECTS INTERNET  PROTOTYPE WEB SITE RESPONSIBLE

Sierra Entertainment Launches Full PROTOTYPE Web Site Featuring New, Exclusive Content

A new viral outbreak has taken over the internet with the launch of Sierra Entertainment’s PROTOTYPE Web site. Gamers can now go online at www.prototypegame.com  and consume the ever-evolving compilation of in-depth game information and assets hidden within PROTOTYPE’s unique Double-Helix DNA Strand.

PROTOTYPE is shrouded in a deep, dark conspiracy 40 years in the making, and the Helix offers intrepid – and persistent – gamers the potential to unravel pieces of the game’s back-story known the ‘Web of Intrigue’ via discovering codes hidden throughout a complex maze of media. By entering the correct code sequences, PROTOTYPE fans can immediately unlock and access exclusive new assets, including fresh screenshots, videos and other mysterious images; and as the Helix evolves, new code sequences will become active. Code sequences will be concealed within print, online and broadcast/television preview features, along with a myriad of other mediums through the end of the year.

Unearth the codes and make it back to the PROTOTYPE Web site safely, and unlock the Helix to discover what lies beyond the edge of evolution. PROTOTYPE is planned to release this fall for the Xbox® 360 video game and entertainment system from Microsoft®, PLAYSTATION®3 computer entertainment system and the PC, and is currently rated “RP” (Rating Pending) by the ESRB. For more information, be sure to visit the official game Web site located at www.prototypegame.com

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