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GDC - Mumbo Jumbos president talks about the companys position in the industry

March 9, 2007

Mumbo Jumbo’s president talks about the company’s position in the industry
By Michael Lafferty

“We’re really unique in this space”

There is an obvious enjoyment that creases Paul Jensen’s face when he talks about Mumbo Jumbo. There is good reason, aside from the fact that Jensen is the president of the company.

“We’re really unique in this space,” he said, “you see, we develop, publish and distribute games.”

Mumbo Jumbo is a world leader in publishing casual games for the retail market, with product that spans a variety of systems (from PC and Macintosh to the PSP and Nintendo DS), and it has direct distributing relations with retailers like Best Buy, GameStop, Target and Wal-mart.

Jensen took time to chat about Mumbo Jumbo Thursday during the Game Developers’ Conference in San Francisco.

Mumbo Jumbo has partnerships with some of the top developers of casual games, including Microsoft, PopCap, Wild Tangent, FreshGames and iWin, and just recently, Relic. Titles like Luxor 2, Zuma, and Platypus are powering the market, and helping to elevate Mumbo Jumbo to the top of the ladder when it comes to publishing casual games to retail.

Does Jensen see the casual gaming market evolving? Absolutely. “Casual games are broadening their appeal across consoles and ages,” he said. He went on to state that he is “seeing the resurrection of the 80s arcade” games that are “hitting a new core of casual gamers.”

Part of Mumbo Jumbo’s success derives from publishing top titles that can be hits.

Luxor 2 Screenshot
Mumbo Jumbo's Luxor 2

“We watch and look at the 400 games that launch” each year “and then bring the best of the best to retail,” he said. “We understand, as a developer, what sells and what does not. We are not going to launch junk.”

“Because there are so many games out there, the market can only absorb so much content.”

Being picky helps. Jensen said there were a few traits that must be part of a game to be published to retail and/or distributed by Mumbo Jumbo. “One, it has to be fun immediately; you have to feel rewarded; the navigation has to be so simple-stupid that anyone can do it,” he said.

Mumbo Jumbo wears many hats, when it comes to the casual game market, but the company’s track record tends to show that it does what it does very well. That is why “anything that comes from Mumbo Jumbo is going to be good,” Jensen said.

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