GCHD is excited to announce the creation of the first ever high-definition video game broadcast,
April 18, 2008
GCHD is excited to announce the creation of the first ever high-definition video game broadcast, made exclusively for Times Square.
The GCHD video series will air on the only High Definition video display in Times Square designed and operated by ClearChannel Spectacolor, at the corner of 47th and Broadway.
GCHD’s hi-def content includes: video game trailers, game footage and exclusive content including: world premier trailers, in-depth interviews with industry leaders, first-looks and world premier debuts in Times Square.
“It was a no-brainer to connect with Clear Channel Spectacolor on this idea. Their video display is truly breathtaking and with its feature set, we’re able to do far more than we could on a television network. Our program itself can become interactive with the introduction of Bluetooth and SMS control of the content, thanks to Spectacolor’s innovative product. And, as sponsors are added, I think they will begin to see how consumers can touch and engage their brand and ultimately walk away with that brand on their phone. Static OOH media buys are great, but digital is the future and we’re honored to be a part of it.” – Wes Keltner, CEO - GCHD
“It’s time to change the conversation about gamers. The average gamer in the U.S. is 33 years old. We feel it is time to treat him/her as an adult and acknowledge they have style. We’re doing everything in our power to make this form of entertainment credible, respectable and accepted. Times Square plays host to over 560,000 visitors a day, that’s a great audience for our message. Gaming is not a sub-culture anymore. You can still play Tom Clancy’s Rainbow Six ® Vegas 2 and pay your mortgage.” Ronnie Hobbs,
GCHD website (For the best experience when using the GCHD website, we suggest using the Firefox or Safari web browser.)
Producer - GCHD
Episode 1 (4/1/08 – 4/14/08):
Title: Tom Clancy’s Rainbow Six Vegas 2™
Title: PROTOTYPE ™
Publisher: Seirra/Vivendi Games
Episodes Currently Airing:
World Exclusive Title (4/14/08 – 4/27/08): The Bourne Conspiracy™
Publisher Sierra/Vivendi Games