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Gameloft Expands Brain Challenge for Xbox LIVE Arcade

December 3, 2007

Gameloft Expands Brain Challenge for Xbox LIVE Arcade

Gameloft today announced that it is bringing its tremendously popular Brain Challenge game to the Xbox LIVE Arcade for the Xbox 360. Xbox LIVE Arcade is the premier destination for digitally distributed, high-definition original and classic games.

“The tremendous growth of mass-market, casual games coupled with the massive consumer acceptance of gaming platforms such as Xbox LIVE Arcade, has opened up a significant opportunity for Gameloft,” said Gonzague de Vallois, senior vice president of Publishing, Gameloft. “Xbox LIVE Arcade is the perfect vehicle for us to expand our presence with players of all types.”

“We at Microsoft are excited at the prospect of expanding our gaming catalogue to include one of Gameloft’s best sellers,” said Jeremy Wacksman, Product Manager of Xbox LIVE Marketing. “Gameloft’s reputation and standard of excellence in the casual gaming space precedes them and Brain Challenge is a welcome addition to Xbox LIVE Arcade.”

Released on mobile carrier decks in 2006, Brain Challenge has achieved sales of 1.5 million units to date, and continues to be ranked in the top downloads on carrier decks more than a year after initial release. The sales success is further driven by the launch of Brain Challenge vol. 2 Stress Management which complements the original game.

Brain Challenge will be available to challenge the skill and intellect of players on Xbox LIVE Arcade in early 2008. Brain Challenge boosts brain activity and helps players develop stress-management skills thanks to a wide variety of games. A personal coach helps players develop their abilities in several areas of cognitive function, including logic, math, memory and visual thinking, in a fun and entertaining way.

In addition to Xbox Live Arcade, Brain Challenge will soon be available on iPod, Nintendo DS and PC. This will be the first ever multi-platform launch of a casual brand from a mobile game publisher. Each game will be specially formatted and adapted to complement each unique platform to ensure the best consumer experience.

The mobile game version is available now across most U.S. carriers.

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