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Follow Madden Challenge 07 with In-Depth Series Coverage

February 7, 2008

LOG ON TO GAMEPLAYHD.COM FOR ALL THE ACTION FROM MADDEN CHALLENGE 07

The Mini-Site at www.gameplayhd.com/tournaments/maddenchallenge  Provides In-Depth Series Coverage, Video Recaps, Player Bios, and More!

This February, GAMEPLAY HD, the first high-def channel dedicated to the world of video gaming, has teamed with Electronic Arts to chronicle the EA SPORTS 2007 Madden Challenge in MADDEN CHALLENGE 07, an all-new series delivering one of the video game industry’s biggest annual tournaments to TV like never before.

Produced in 1080i and Dolby 5.1 surround sound, the six-part MADDEN CHALLENGE 07 is the most comprehensive televised coverage of the tournament to date. However, you don’t have to have GAMEPLAY HD to follow MADDEN CHALLENGE 07.

Log on to http://www.gameplayhd.com/tournaments/maddenchallenge  for the most comprehensive and updated series coverage online. The site, the exclusive online home for GAMEPLAY HD’S MADDEN CHALLENGE 07, includes the following:

  • Video profiles and text bios on all 24 finalists

  • Exclusive video recaps of the previous week’s episode

  • Exclusive weekly recaps and forecasts for the upcoming matches provide by Rico Williams, a Madden NFL expert and GAMEPLAY HD’s on-air analyst - Additional video features on players, strategies & Madden NFL culture

  • Updated brackets following the progress of the tournament

The MADDEN CHALLENGE 07 series featuring Madden NFL 08 and presented by Best Buy, provides sports and gaming fans a new version of the NFL’s most exciting match-up. Six weekly half-hour episodes, premiering Saturdays beginning February 9 through March 15 and airing at 1PM ET/10AM PT/12PM C feature extensive coverage of the 2007 Madden Challenge tournament rounds, as well as gamer portraits, segments on the Madden NFL football culture and characters and the strategic plans of the finalists as they prepare for intense head-to- head competition. GAMEPLAY HD’s tournament coverage is enhanced by its on-air team which includes host Topp Taylor; color commentator Ari Wolfe; a seasoned professional play-by-play announcer; and Rico Williams, one of the world’s foremost experts on Madden NFL football.

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