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Fluid Entertainment Plants Stake in the Childrens MMO Market

February 19, 2008

Fluid Entertainment Plants Stake in the Children’s MMO Market

New Executive Staff Members Join Seasoned Game Developer to Launch into MMO Category

Today, veteran interactive games company Fluid Entertainment announces the upcoming launch of its children’s MMO (Massively Multiplayer Online Game). With software development experience spanning key children’s entertainment properties, including Harry Potter, Pokemon, Disney, and The Powerpuff Girls, Fluid brings a decade of development expertise to the burgeoning children’s online game field. Developing an entirely original game, Fluid Entertainment is creating an online world that encourages kids to explore their creativity, initiative and imagination, within an ecologically themed narrative. More details regarding this “green” game will be revealed in the coming months.

The Executive Team

Fluid Entertainment was founded in 1998 by Scott Mathews with a clear mission to create quality children’s media that enrich lives and entertain. Since then, the company has grown its talent including the recent addition of executive team members. With development led by Scott Mathews, Founder and Chief Creative Officer of Fluid Entertainment, the team has collectively worked on acclaimed entertainment properties for children, launching games worldwide across seven languages, from brands including Harry Potter, Pokémon, Disney Princess, Arthur the Aardvark, the Powerpuff Girls, and Mickey Mouse. CEO and Founder Greg Jones brings a wealth of experience in leading consumer internet companies. Greg served as CEO and Founder of WorldRes, pioneer of the now massive online hotel reservation sector, Since then, he’s offered his expertise as an Angel investor, board member and active advisor to technology companies in the sports, games, and travel industries. Jennifer Chapin, Vice President of Marketing and Founder, completes the executive staff. Jennifer served as Executive Vice President and Co-Founder of USAOPOLY, Inc., the most successful Hasbro licensee, which customizes the classic MONOPOLY game with globally recognized brands. Brokering licensing deals with high profile organizations including Hasbro, Paramount, NFL, Warner Bros., NASCAR, and Disney, among others. Jennifer also formed strategic relations with these and other licensors, developing cross-promotional and merchandising programs that elevated the USAPOLY and Hasbro brands, and presence in the retail space.

“Scott and his team’s game development expertise is matched only by their passion and commitment to the children’s interactive entertainment category,” said Greg Jones, CEO of Fluid Entertainment. “With this game, we’re tapping our collective experience, taking children’s MMO’s to the next level by creating an exceptionally interactive environment, where kids truly participate in the world around them. We’re eager for kids to experience an original, purposeful, fun way to play.

Fluid Entertainment has a long history of creating educational, engaging and entertaining media for children. The company emphasizes maintaining long term client relationships and boasts partnerships spanning a decade with such publishers as Hasbro, Berkeley Systems, Disney, Mattel and The Learning Company. They enjoy working towards a common goal: to create interactive content for children that enriches lives.

For more information on Fluid Entertainment, please visit: http://www.fluidentertainment.com.

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