En Masse Entertainment Debuts as New MMO Game Company
En Masse Entertainment Debuts as
New MMO Game Company
Seattle-based Publisher Comprised of Powerhouse Talent from Blizzard Entertainment, Microsoft, Electronic Arts, ArenaNet, and NCsoft
SEATTLE - February 24, 2010 - En Masse Entertainment, a new breed of game publisher specializing in bringing globally renowned online properties to Western audiences, today announced its company formation.
En Masse, a wholly owned subsidiary
of leading Korean MMO company Bluehole Studio, Inc., is focused on selecting
high quality online games and adapting, refining, and positioning them so they
are perfectly suited for audiences in Western markets. Formed in 2009, En Masse
is comprised of talented veterans whose collective portfolio reflects the most
recognized and celebrated IPs from leading companies including Blizzard
Entertainment, Microsoft Corp., Electronic Arts Inc., ArenaNet and NCsoft. The
first official En Masse title scheduled for release in North America and Europe
will be the highly anticipated MMORPG PC title, TERA.
"We've brought together 'best of breed' experts in the fields of technology, online gaming, branding and localization who have a shared vision for global MMO games that deliver on the highest levels of quality and cultural relevance," said Dr. Jae-Heon Yang, CEO of En Masse Entertainment. "Our inaugural project, TERA, is one that we feel deeply passionate about and will reflect our approach and commitment to the Western gaming community."