Empires: Dawn of the Modern World has Gone Gold

EMPIRES: DAWN OF THE
MODERN WORLD(tm)
GOES GOLD AND GETS READY TO CONQUER RETAIL SHELVES
EVERYWHERE 

Santa Monica, CA
– October 7, 2003 – Prepare to command legendary civilizations and create
mighty empires as Activision, Inc.’s (Nasdaq: ATVI) Empires: Dawn of the
Modern World

has gone gold.  Developed by acclaimed
game designer Rick Goodman and Stainless Steel Studios, Empires: Dawn of
the Modern World
represents the only truly global RTS where players
control unique civilizations across a timeline that spans from the Middle Ages
to World War II.  The PC game, which is scheduled for release on October 21,
is rated "T" ("Teen" – blood and violence) by the ESRB and carries a suggested
retail price of $49.99.  Both the single-player and multiplayer demos can be
downloaded at www.empiresrts.com.
 

About
Stainless Steel Studios, Inc.

Stainless Steel
Studios, Inc., founded by Rick Goodman in 1997 and based in Cambridge,
Massachusetts previously developed the award-winning title, Empire Earth(tm),
which was released in November 2001.  Prior to founding SSSI, Rick was the
co-founder of Ensemble Studios and lead designer for Microsoft’s award-winning
Age of Empires®.

About Activision, Inc.

Headquartered in Santa
Monica, California, Activision, Inc. is a leading worldwide developer,
publisher and distributor of interactive entertainment and leisure products. 
Founded in 1979, Activision posted net revenues of $864 million for the fiscal
year ended March 31, 2003.

 Activision
maintains operations in the U.S., Canada, the United Kingdom, France, Germany,
Japan, Australia, Scandinavia and the Netherlands.  More information about
Activision and its products can be found on the
company’s World Wide Web site, which is located at
www.activision.com.

 The statements
contained in this release that are not historical facts are "forward-looking
statements."  The Company cautions readers of this press release that a number
of important factors could cause Activision’s actual future results to differ
materially from those expressed in any such forward-looking statements.  These
important factors, and other factors that could affect Activision, are
described in Activision’s Annual Report on Form 10-K for the fiscal year ended
March 31, 2003, which was filed with the United States Securities and Exchange
Commission.  Readers of this press release are referred to such filings.