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Ecko Unltd. Branded Apparel Decks out Gangsters in Style in Vogsters Upcoming CrimeCraft Video Game

July 17, 2009

Ecko Unltd. Branded Apparel Decks out Gangsters in Style in Vogster’s Upcoming CrimeCraft Video Game

Ecko Unltd. Apparel from Fashion Icon Marc Ecko Available to Outfit Players in Persistent World Next-gen Shooter CrimeCraft

Online gaming just got a new dose of style as Vogster Entertainment, LLC, an international innovator in video game design and content, announced its collaboration with Ecko Unltd. to incorporate the famous label’s clothing items in the highly anticipated Persistent World Next-Gen Shooter (PWNS), CrimeCraft. Ecko Unltd., the urban fashion division of fashion icon Marc Ecko, has been influencing the style and look of major cities since the 1990s. The already deep level of character customization in CrimeCraft will now enjoy an additional real-world feel with the designs of Ecko Unltd.’s popular street wear line.

As part of an exclusive package for major retailer Best Buy, players purchasing the game in store or online at www.bestbuy.com will unlock an Ecko Unltd. t-shirt for their in-game avatar. Those that pre-order through Best Buy will additionally receive a pair of virtual *ecko sneakers for their in-game characters. A variety of Ecko Unltd. apparel will also be available to all players in CrimeCraft, regardless of purchase location, including hoodies, jeans and additional t-shirts.

“Marc Ecko has a deep passion for video games and we at Ecko Unltd. are stoked to be able to outfit some of the gritty, cool characters in a revolutionary genre-crossing title like CrimeCraft,” said Marc Fernadez, VP of Marketing for Ecko Unlimited. “Many times in-game advertising and in-game apparel take the player out of the experience. In this case, the brands are made for each other and players will be able to equip their character with the very same real-world apparel they choose to wear.”

“The Marc Ecko name and his many brands are synonymous with cutting edge designs that influence the stylish urban look,” said Mario Kroll, Director of Marketing at Vogster. “Given the theme and setting of CrimeCraft, incorporating Marc Ecko’s apparel and brands is a natural fit and helps draw the player deeper into the story with cool character clothing reflecting an increase in reputation and influence in the game.”

The highly anticipated CrimeCraft is slated to ship for PC on August 25, 2009.

CrimeCraft is a Persistent World Next-gen Shooter (PWNS) that blends a gripping, action-packed shooter experience with the best community and role-playing elements found in massively multi-player games. CrimeCraft is set in a gritty fictional city of the near future, following an ecological disaster of unprecedented scale, where the price of life is far less valuable than one’s reputation. Join thousands of players online as you learn the rules of the street, build your own gang and do whatever it takes to survive amidst the chaos. Earn a reputation. Build a gang. Kill the competition. For more information, please visit www.crimecraft.com.

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