EA's Sims Social Reaches 50m Users on Facebook, Zynga Responds With Mafia Wars 2
Zynga's Cityville has been resting comfortably atop the Facebook games pyramid. But with EA's The Sims Social now reaching more than 50 million monthly active users, the folks at Zynga are beginning to sweat.
According to AppData, Cityvill is currently the most popular game in Facebook history with 74 million monthly users, but with more and more users flocking to The Sims Social, the numbers may be leaning in EA's favor. The past week alone should tell the story of what's to come. Zynga's Cityville users have fallen by more than one million customers in the past seven days, while EA's Sims SOcial has amassed over 15 million more users since last week.
At the current growth rate, Sims Social could topple Cityville before October. The Sims Social, built by UK outfit Playfish, launched late in August.
The Sims Social 'City' Trailer
The Sims is one of the best selling PC franchises in history, selling more than 100 million games worldwide. Kristian Segerstrale, the founder of EA’s social games group Playfish, recently claimed that bringing one of EA’s most popular game franchises to Facebook has “redefined the meaning of social in video games.” A social game on a social network was bound to be successful, but I don't think anybody thought it would be this successful.
Don't expect Zynga to just roll over, however. Zynga's new initiative is a collaboration with Lucasfilm, which will incorporate the Indiana Jones franchise into Zynga’s new Adventure World game. Zynga is hoping some big names will help counter EA's brand appeal.
Also just announced, was the sequel to their popular organized crime game, Mafia Wars. Mafia Wars 2 will put you in the role of a guy who's been shot and left for dead, only to rise and become a master of criminals.