EA's Plan to Beat Activision: Make Good Games
EA has a new plan for success, and it's a doozy. Speaking to Kotaku, a site primarily about what Asian film stars are wearing and/or thinking at any given moment, EA CEO John Riccitiello explains, "If I had to pick the story I'd like to play out next year is we ship a 90 [Metacritic] and they ship an 85. [Activision has] an awful lot of momentum without heir (sic) brand, no doubt. What I've witnessed a couple of times in the games industry is the way you unseat a market leader is you make a better game a couple of times in a row."
Surprisingly (or unsurprisingly, if you've played it), EA doesn't seem to be betting on Medal of Honor anymore, but rather Battlefield 3. Games like Bulletstorm and even Crysis 2 are mentioned in passing, but it's Battlefield 3 where EA expects to be able outgun their opponent. And 2011 is the perfect opportunity to strike, as whatever half-baked iterative sequel Treyarch is working on won't see light until 2012, and the bloody carcass formerly known as Infinity Ward is likely not operating at full capacity.
Oh, and don't forget that EA will be publishing the first game from Respawn, which is made up of all the important people from IW. It's an uphill battle, certainly, but Kotick will eventually slip up and then in 5-10 years Activision can decide to "make good games" in order to dethrone EA. Again.