EA Unveils Football Stars for FIFA 12
Electronic Arts Inc. revealed an iconic lineup of international football stars that will help launch FIFA 12. Manchester United striker, Wayne Rooney, and Real Madrid's Kaká are headlining the group of footballers. Joining them are stars Philippe Mexès in France, Gerard Piqué in Spain, Giampaolo Pazzini in Italy, Mats Hummels in Germany, Jack Wilshere in United Kingdom. The football stars will be featured on the cover of FIFA 12 packaging, be integrated into marketing and advertising campaigns, and be utilized in social media activities aroundt he world.
“This is an iconic group of footballers who all passionately play our game, and we are excited to have them speak to fans around the world about their own personal experiences playing the best sports game on the planet,” said Matt Bilbey, Vice President and GM of Football, EA SPORTS. “With all the accolades FIFA 12 has received so far we are confident we have the most authentic and highest quality game we have ever created, and these superstars will play an integral role in sharing their excitement for its highly anticipated launch.”
Rooney and Wilshere appear on the pack in the UK, Ireland, Scandinavia and the Middle East.