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EA to Distribute Samurai Warriors in North America

EA SIGNS NORTH AMERICAN DISTRIBUTION AGREEMENT WITH KOEI CORPORATION FOR UPCOMING TACTICAL ACTION GAME SAMURAI WARRIORS

 

REDWOOD CITY, Calif., February 24, 2004 – Electronic Arts (NASDAQ: ERTS), the world’s leading interactive entertainment software company today announced that it has signed a North American distribution agreement with KOEI Corporation for the upcoming tactical action game, Samurai Warriors™. Samurai Warriors is developed by Koei’s internal development team Omega Force, the studio behind the award-winning Dynasty Warriors series, and is slated for release on the PlayStation®2 computer entertainment system in May 2004.

 

“We are delighted to be partnering with Electronic Arts for the distribution of Samurai Warriors,” said Amos Ip, Vice-President of Sales & Marketing for KOEI Corporation. “Backed by EA’s unparalleled distribution reach and first-rate marketing, this exceptional game has the opportunity to reach and move millions of people.”

 

“With its fervent action, storied narrative and top quality production values, Samurai Warriors is an outstanding addition to the EA Partners distribution catalogue,” said John Riccitiello, President and Chief Operating Officer of Electronic Arts. “We are thrilled to be working with KOEI to deliver this masterful game to a mass audience.”

 

Set in Feudal Japan, the adventure begins in 1467 after the political power of the Ashikaga Shogunate collapsed and the islands of Japan erupted into a series of civil wars. This era in Japanese history became known as the Sengoku or "warring states" period. Players control Yukimura Sanada, who leads an elite band of samurai and ninja through the hallowed Japanese battlefields of Okehazama, Kawanakajima and inside the embattled walls of Osaka Castle. The epic tale unfolds as players come face to face with gun-toting troops, echelons of ninja, and deadly kunoichi (female ninja) in both historic and fictional battles. With an Active Mission System that triggers distinct missions during every battle, hundreds of different mini-missions within the larger epic battles, randomly changing castle layouts as well as multiplayer support, Samurai Warriors promises to be an unforgettable action adventure.

 

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ABOUT ELECTRONIC ARTS
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of $2.5 billion for fiscal 2003. The company develops, publishes and distributes interactive software worldwide for video game systems, personal computers and the Internet. Electronic Arts markets its products under three brand names: EA SPORTS™, EA GAMES™, and EA SPORTS BIG™. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

 

ABOUT EA PARTNERS

EA Partners complements the company’s extensive portfolio of licensed and wholly-owned game franchises. EA currently has relationships with more than 12 developers and publishers including Digital Illusions, C.E., Buena Vista Games (Disney Interactive), Krome Studios, LEGO Interactive, IO Interactive, Warner Brothers Interactive, Lionhead Studios and regional publishing relationships with companies including NovaLogic, Capcom, NAMCO and Square Enix. In 2002, EA and Digital Illusions, C.E. of Gothenburg Sweden published Battlefield 1942 – an award winning PC multi-player game that achieved worldwide commercial success.

 

About KOEI Corporation

KOEI Corporation, the North American subsidiary of KOEI Co., Ltd. of Japan, established operations in 1988. Based in the San Francisco Bay Area, the company is now in its sixteenth year and is recognized as a leader in the highly competitive video game industry.

 

KOEI is respected worldwide as the premier brand for Strategy and Simulation games, and is recognized as the innovator of the Tactical Action genre. The company’s Dynasty Warriors® series has generated nearly 6 million units in sales worldwide, since releasing for the PlayStation game consoles in 1997.

 

KOEI maintains operations in Japan, the U.S., the U.K., Canada, China, Korea and Taiwan. KOEI employs over six hundred people worldwide, with sales exceeding $200 million. The company constantly seeks the fine balance between entertainment, technology, art and education, and provides games that will mesmerize gamers across the globe. More information about KOEI and its products can be found on the company’s websites, located at www.koei.comwww.koei.co.uk,  and www.koei.co.jp.

 

 

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, and EA GAMES are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.

 

Samurai Warriors, Sengoku Musou, Dynasty Warriors, and the KOEI logo are registered trademarks or trademarks of KOEI Co., Ltd. in Japan and/or other countries. 2004 KOEI Co., Ltd. All rights reserved. PlayStation is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

 



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