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EA Sports Active More Workouts Coming This Holiday Season

August 18, 2009

EA SPORTS ACTIVE MORE WORKOUTS COMING THIS HOLIDAY SEASON

People around the world have experienced the revolution in interactive fitness with EA SPORTS Active™ Personal Trainer – the highest rated Wii™ fitness product to date*. Developed in collaboration with fitness experts, EA SPORTS Active has proven to be the preferred fitness program for Wii owners, providing an effective, inexpensive way to burn calories, get fit and have fun from the comfort of home.

Today, EA SPORTS Active now introduces More Workouts to provide new challenge and variety that will hit stores across North America on November 17th. It features over 35 new exercises to create unlimited combinations of customizable exercise routines that target the upper and lower body, as well as cardio.

New to the EA SPORTS Active franchise will be an emphasis on abdominal exercises including curl ups, crunch and punches, as well as a warm up/cool down feature. An all-new presentation will bring users to the tropics and will immerse them in warm weather activities like waterskiing and paddle surfing. The product will also feature the Six-Week Challenge – another step in the journey towards better health and fitness with new daily workouts that ramp up in intensity each week.

EA SPORTS Active™ More Workouts gives users the benefit of a personal trainer in a box and will help them to stay on track to reach their fitness goals. Get inspired, get motivated and get active!

For more information, please visit www.easportsactive.com.

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