EA’S NCAA Football 10 Hits Retailers July 14th

March 19, 2009

EA’S NCAA FOOTBALL 10 HITS
RETAILERS JULY 14TH

All-New Season Showdown Mode
Ensures Every Game Counts

Electronic Arts Inc. announced today
that NCAA Football 10 will be available in North American retail stores on
Tuesday, July 14. As the highest-selling college football video game franchise
for over a decade*, EA SPORTS
NCAA Football brings an unparalleled college game day experience to football
fans across the nation.

Each week leading up to the launch
of NCAA Football 10, the newly unveiled
www.ncaafootball10.com 
will host the latest features, videos, screenshots, blogs and news. In addition,
the website will countdown the highly anticipated announcement of the NCAA
Football 10 cover athletes. A different player will be featured on the packaging
of each platform, giving fans plenty of opportunity to speculate whether their
favorite athlete will grace one of the covers this season. With several major
features scheduled to be announced between now and launch, football fans are
encouraged to visit the website regularly for the most up-to-date information.

True to the tradition of the
award-winning franchise, NCAA Football 10 continues to push the bar on
innovation with new online modes. NCAA Football 10 brings the excitement of
college football to fans across the nation like never before with its newest
feature, Season Showdown. In this new mode, every game counts as fans declare
their loyalty to a favorite school and give the ultimate show of support in a
nationwide competition. All college football fans will have an opportunity to
participate in Season Showdown, as credits not only accumulate in-game but
players can also earn credits for their school via new web-based games. Millions
of college football fans around the country will be on a mission to prove their
school is number one with NCAA Football 10’s Season Showdown.

NCAA Football 10 envelopes the
excitement and pageantry of college football at its best. Enhanced stadiums
filled with school colors, cheerleaders and mascots bring the college atmosphere
to life. Enjoy the sights of game day with new field goal nets, flags waving in
the wind and camera flashes exploding during pivotal moments. With all 120
Football Bowl Subdivision schools represented in the game, NCAA Football 10
offers fans an exciting way to experience the thrill of authentic college
football year-round.

Developed in Orlando, Fla., by EA
Tiburon, NCAA Football 10 will be available on the Xbox 360® video game and
entertainment system, the PlayStation®2 and PLAYSTATION®3 computer entertainment
systems and the PSP® (PlayStation®Portable).

EA SPORTS™ is the leading
interactive sports software brand in the world, with top-selling titles and
franchises including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE
basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.