EA and Schafer Respond to Activision's Hurtful Name-Calling
Well that was fast. Remember five seconds ago when we reported that Activision CEO Bobby Kotick was being his normal douchy self in an Edge interview? Schafer has already replied via Eurogamer, saying, "[What's] sad is that instead of just insulting me personally, he goes after the product of my hard-working team--a group of people he almost put out of work a while back. But what's even sadder is that it took him two months to think of a comeback."
EA corporate communications VP Jeff Brown also got in on the fun, releasing a statement firing back at the vile hobbit who sits upon the Activision throne regarding claims that "great people don't want to work with EA".
"Kotick’s relationship with studio talent is well-documented in litigation," Brown told IndustryGamers. "His company is based on three game franchises–one is a fantastic persistent world he had nothing to do with; one is in steep decline; and the third is in the process of being destroyed by Kotick’s own hubris."
"Hubris" means pride (I know, the 3rd grade was hard...), and while Black Ops is still going to sell like hotcakes, Brown is right on the money about Guitar Hero's 15 minutes being up.
EA and Activision have long since battled for the top publisher spot, and the recent Brutal Legend and especially Infinity Ward/Respawn drama has poured a vat of rocket fuel on the already raging fire.
The two publishers are set to go head-to-head this holiday season with the new Medal of Honor and the latest Call of Duty from franchise-killer Treyarch. Care to place any wagers?