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EA Makes the Impossible Possible with the Coca-Cola Zero Story of Finals for 2010 FIFA World Cup South Africa

March 30, 2010

EA Makes the ‘Impossible Possible’ with the Coca-Cola Zero Story of Finals for 2010 FIFA World Cup South Africa

Free Online Service To Deliver Crucial Moments From 2010 FIFA World Cup South Africa

What if you could kick the winning goal that gives your favorite team a spot in the 2010 FIFA World Cup Finals? What if you could change the outcome of the final match? Now you can. Electronic Arts Inc. and Coca-Cola Zero are teaming up to launch a free* online service called The Coca-Cola Zero Story of the Finals for the 2010 FIFA World Cup South Africa videogame from EA SPORTS. The feature will enable gamers to relive crucial moments from the actual tournament hours after games have been played. The free service from EA SPORTS will be available for the PlayStation 3 and Xbox 360.

“This is an ambitious and completely unique feature that has never before been attempted for soccer videogames,” said Executive Producer Kaz Makita. “The hopes and dreams of nations will rise and fall throughout the 2010 FIFA World Cup Final and within hours after the real matches have occurred our development team will re-create the storylines in our game and provide fans the opportunity to replay and, perhaps, change the outcome – virtually.”

The Coca-Cola Zero Story of the Finals will enable gamers connected online to play real matches from the 2010 FIFA World Cup Final and face the same challenges their heroes experienced throughout the tournament. The free service complements an existing game mode called The Coca-Cola Zero Story of Qualifying which enables gamers to relive moments from the 2010 qualifying campaign and the 2006 FIFA World Cup Finals through over 50 scenario-based challenges.

“Just like Coke Zero made the impossible possible by offering real Coke taste with zero calories, the Coca-Cola Zero Story of the Finals empowers people to become part of the game and virtually rewrite sports history,” said Scott Cuppari, Manager, Media and Interactive, Coca-Cola North America. “Through our partnership with EA SPORTS and their 2010 FIFA World Cup South Africa game, we’re offering new, innovative videogame content that delivers a rich experience to gamers and soccer enthusiasts.”

The 2010 FIFA World Cup will available on the PlayStation 3, Xbox 360, Wii, PSP and iPhone on April 27, 2010 in North America and April 30, 2010 in Europe and Asia. Visit http://www.FIFA-WORLD-CUP.EASPORTS.COM for more information about features. The game is rated “E” for Everyone by the ESRB and 3+ by PEGI in Europe.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogame franchises, including Madden NFL football, FIFA Soccer, NHL hockey, NBA LIVE basketball, NCAA Football and NCAA Basketball, Fight Night boxing and Tiger Woods PGA TOUR golf.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

 

* 2010 FIFA World Cup South Africa and an internet connection are required for play.

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