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EA Launches NDS Games Based On America's #1 Educational Bestseller, Brain Quest

September 23, 2008

EA LAUNCHES NINTENDO DS GAMES BASED ON AMERICA’S #1 EDUCATIONAL BESTSELLER, BRAIN QUEST

 Kids Will Have Fun and Learn On The Go!

The Casual Entertainment Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced that Brain Quest® for the Nintendo DS™ handheld system, based on America’s #1 educational bestseller*, has shipped to retailers nationwide. In partnership with the New York based Workman Publishing Company, Inc., EA has released two Brain Quest DS games based on the fast-paced, educational quiz cards that have sold more than 30 million copies. **: one available for third and fourth graders and another for fifth and sixth graders.

“We’re excited to have the Brain Quest Nintendo DS games as EA Casual Entertainment’s first foray into educational gaming space,” said Russell Arons, VP of Marketing, EA Casual Entertainment. “The series is such a natural fit for videogames and by further adapting it to the Nintendo DS, today’s tech savvy kids have an opportunity to be educated in an engaging and fun way.”

“We are very pleased that Brain Quest will now be able to educate and entertain children through the video game medium” said Janet Harris, Brain Quest Publisher, Workman Publishing Company, Inc. “The Brain Quest video games are a great extension of the popular brand which is recognized by teachers, trusted by parents, and adored by kids.”

he Brain Quest video games are each packed with 6,000 curriculum-based questions developed specifically for the third/fourth and fifth/sixth grade levels. Kids will be entertained anywhere - whether on the way to soccer practice, at home, or while waiting for the school bus. The game’s Brain Mode allows kids to choose from an assortment of subjects, such as English, math, history, science and geography, and will engage them with a quick-to-the-fun, fast-paced question- and- answer format. A Quest Mode feature challenges players to help various characters by correctly answering questions in each subject. The game’s Multiplayer Mode allows children of all ages to play cooperatively, so everyone can get in on the action and enjoy the brain-challenging fun!

Throughout the game, players earn points by answering questions correctly, and use their points and cumulative achievements to unlock and redeem collectibles. These collectibles can then be used to customize up to six scenes in the game.

Both Brain Quest games have a U.S. MSRP of $29.99 and are rated E for Everyone by the ESRB.

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