news\ Sep 27, 2011 at 4:14 pm Acquires Leading Games Destination


BW0599 FEB 28,2001 15:05 PACIFIC 18:05 EASTERN


( BW)(CA-ELECTRONIC-ARTS)(ERTS) Acquires Leading Games Destination;'s Popular Family Games Site Complements's Rich Content Games


Business Editors/Entertainment Writers


REDWOOD CITY, Calif.--(BUSINESS WIRE)--Feb. 28,, a subsidiary of Electronic Arts (Nasdaq:ERTS) today announced the acquisition of Inc., the leading online family games service with nearly 17 million registered members. Because of the high number of hours that fans spend on the site each month, several leading research firms have named the stickiest site on the web in 2000. Financial terms of the deal were not disclosed. is the leading provider of popular Internet-based family games, including card, board, word, puzzle, trivia, sports, classic arcade, and no-risk casino games. Some of's most popular games include Poppit, a puzzle game that offers the chance to win a progressive jackpot and Buckaroo Blackjack, a card game with a western theme.'s Video Poker games combined to generate nearly four million hours of usage in January 2001 and have attracted major consumer advertisers such as Taco Bell, Pepsi and Nissan.


" is a great fit with," said John Riccitiello, general manager of and president of Electronic Arts. "We like the business model, the revenue stream and their unique relationship with a key demographic -- women and families. The high traffic and stickiness of pogo games will complement's development of rich content offerings such as Majestic, Harry Potter and 'The Sims Online.' We think this combination places us firmly in a leadership position."


Erick Hachenburg, president and chief executive officer of, will maintain leadership of the site. "We are excited to join the EA team and to bring pogo's broadly appealing content to," said Hachenburg. "The potential reach of is staggering, particularly given its exclusive games provider status with AOL/Time Warner. Consumers of all ages, genders and backgrounds will be able to find an online entertainment experience that appeals to them on this site."


The addition of content will significantly increase's appeal to the broad consumer market, particularly women and people over 35.'s strength in free, familiar games coupled with's rich-content experiences will drive traffic and advertising revenue for EA's site.


About Electronic Arts

Electronic Arts (Nasdaq:ERTS), headquartered in Redwood City, is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts (EA) posted revenues of more than $1.4 billion for fiscal 2000. The company develops, publishes and distributes software worldwide for the Internet, personal computers and video game systems. Electronic Arts markets its products under three brand names: EA SPORTS(TM) EA GAMES(TM) and EA.COM(SM). More information about EA's products and full text of press releases can be found on the Internet at


About, which went live in October of 2000, is headquartered in Redwood City and is a business division of Electronic Arts (Nasdaq:ERTS), the world's largest interactive entertainment software company. Under an agreement with America Online, Inc. (AOL), the world's leading interactive services company, provides exclusive games programming for the AOL(R) Games channel, AOL.COM,, ICQ, CompuServe, in addition to the home site. The relationship between and AOL has created a leading online gaming community and provides several services, including the ability to download and play games, find online opponents, obtain game related information and join chat rooms to discuss games.


About, headquartered in San Francisco, is the leading provider of free online games and features more than 40 games in eight categories (card, word, risk-free casino, puzzle, board, trivia, sports and arcade games). The network has nearly 17 million registered members -- and nearly a million new members join every month. was named the "stickiest" site of 2000 by the leading research firms in the industry. More information about can be found at


Note to Editors: Electronic Arts, EA SPORTS, EA GAMES, Majestic and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. EA.COM is a service mark of Inc. AOL is a registered trademark of America Online, Inc. is the leading Internet provider of family games for everyone in the broad consumer market. A popular service for consumers of all ages and backgrounds, offers free online card, board, word, puzzle, trivia, classic arcade and no-risk casino games. has distribution relationships with many of the Web's most popular destinations including Excite, GO, iVillage, iWon, and NBCi. received its initial funding from Kleiner Perkins Caufield and Byers, with subsequent investors including Ameritech; Invesco Private Capital; Liberty Digital; Nokia Ventures; Vertex Management; and Wasserstein Adelson Ventures. All other trademarks are the property of their respective owners.



Shelly Eckenroth, 650/357-8749



About The Author
In This Article
From Around The Web
blog comments powered by Disqus