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EA.com Acquires Leading Games Destination pogo.com

 

BW0599 FEB 28,2001 15:05 PACIFIC 18:05 EASTERN

 

( BW)(CA-ELECTRONIC-ARTS)(ERTS) EA.com Acquires Leading Games Destination pogo.com; 

 

pogo.com's Popular Family Games Site Complements EA.com's Rich Content Games

 

Business Editors/Entertainment Writers

 

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Feb. 28, 2001--EA.com, a subsidiary of Electronic Arts (Nasdaq:ERTS) today announced the acquisition of pogo.com Inc., the leading online family games service with nearly 17 million registered members. Because of the high number of hours that fans spend on the site each month, several leading research firms have named pogo.com the stickiest site on the web in 2000. Financial terms of the deal were not disclosed.

 

pogo.com is the leading provider of popular Internet-based family games, including card, board, word, puzzle, trivia, sports, classic arcade, and no-risk casino games. Some of pogo.com's most popular games include Poppit, a puzzle game that offers the chance to win a progressive jackpot and Buckaroo Blackjack, a card game with a western theme. pogo.com's Video Poker games combined to generate nearly four million hours of usage in January 2001 and have attracted major consumer advertisers such as Taco Bell, Pepsi and Nissan.

 

"pogo.com is a great fit with EA.com," said John Riccitiello, general manager of EA.com and president of Electronic Arts. "We like the business model, the revenue stream and their unique relationship with a key demographic -- women and families. The high traffic and stickiness of pogo games will complement EA.com's development of rich content offerings such as Majestic, Harry Potter and 'The Sims Online.' We think this combination places us firmly in a leadership position."

 

Erick Hachenburg, president and chief executive officer of pogo.com, will maintain leadership of the pogo.com site. "We are excited to join the EA team and to bring pogo's broadly appealing content to EA.com," said Hachenburg. "The potential reach of EA.com is staggering, particularly given its exclusive games provider status with AOL/Time Warner. Consumers of all ages, genders and backgrounds will be able to find an online entertainment experience that appeals to them on this site."

 

The addition of pogo.com content will significantly increase EA.com's appeal to the broad consumer market, particularly women and people over 35. pogo.com's strength in free, familiar games coupled with EA.com's rich-content experiences will drive traffic and advertising revenue for EA's site.

 

About Electronic Arts

Electronic Arts (Nasdaq:ERTS), headquartered in Redwood City, is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts (EA) posted revenues of more than $1.4 billion for fiscal 2000. The company develops, publishes and distributes software worldwide for the Internet, personal computers and video game systems. Electronic Arts markets its products under three brand names: EA SPORTS(TM) EA GAMES(TM) and EA.COM(SM). More information about EA's products and full text of press releases can be found on the Internet at http://www.ea.com.

 

About EA.com

EA.com, which went live in October of 2000, is headquartered in Redwood City and is a business division of Electronic Arts (Nasdaq:ERTS), the world's largest interactive entertainment software company. Under an agreement with America Online, Inc. (AOL), the world's leading interactive services company, EA.com provides exclusive games programming for the AOL(R) Games channel, AOL.COM, Netscape.com, ICQ, CompuServe, in addition to the EA.com home site. The relationship between EA.com and AOL has created a leading online gaming community and provides several services, including the ability to download and play games, find online opponents, obtain game related information and join chat rooms to discuss games.

 

About pogo.com

pogo.com, headquartered in San Francisco, is the leading provider of free online games and features more than 40 games in eight categories (card, word, risk-free casino, puzzle, board, trivia, sports and arcade games). The pogo.com network has nearly 17 million registered members -- and nearly a million new members join every month. pogo.com was named the "stickiest" site of 2000 by the leading research firms in the industry. More information about pogo.com can be found at http://www.pogo.com.

 

Note to Editors: Electronic Arts, EA SPORTS, EA GAMES, Majestic and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. EA.COM is a service mark of EA.com Inc. AOL is a registered trademark of America Online, Inc. pogo.com is the leading Internet provider of family games for everyone in the broad consumer market. A popular service for consumers of all ages and backgrounds, pogo.com offers free online card, board, word, puzzle, trivia, classic arcade and no-risk casino games. pogo.com has distribution relationships with many of the Web's most popular destinations including Excite, GO, iVillage, iWon, and NBCi. pogo.com received its initial funding from Kleiner Perkins Caufield and Byers, with subsequent investors including Ameritech; Invesco Private Capital; Liberty Digital; Nokia Ventures; Vertex Management; and Wasserstein Adelson Ventures. All other trademarks are the property of their respective owners.

 

CONTACT: C.H.E.N. PR (for EA.COM)

Shelly Eckenroth, 650/357-8749

seckenroth@chenpr.com

 

 

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