EA Announces Larry Fitzgerald and Troy Polamalu as Madden NFL 10 Cover Athletes

April 24, 2009

EA Announces Larry Fitzgerald and
Troy Polamalu as Madden NFL 10 Cover Athletes

Two Athletes Grace the Cover for
the First Time in Madden NFL Franchise History

Electronic Arts Inc. announced today
that Arizona Cardinals wide receiver Larry Fitzgerald and Pittsburgh Steelers
safety Troy Polamalu will both be featured on the cover of Madden NFL 10, set to
hit retail shelves on Friday, August 14. For the first time in the 21-year
history of the Madden NFL franchise, two athletes will grace the cover of the
award-winning football franchise. Leaders on their respective sides of the
field, Fitzgerald and Polamalu epitomize the offensive and defensive battles
that take place on every play in the NFL…the Fight for Every Yard.

”Larry Fitzgerald and Troy Polamalu
are exemplary examples of the epic battle between offense and defense in the
NFL,” said Sr. Product Manager Anthony Stevenson. “Madden NFL 10 showcases the
Fight For Every Yard, and nobody fights harder than Troy and Larry, making them
the perfect athletes to grace the cover.”

Larry Fitzgerald will be the second
athlete to have been featured on both the Madden NFL cover (Madden NFL 10) and
NCAA Football cover (NCAA Football 2005) the first being Shaun Alexander. The
three-time Pro Bowl selection and 2009 Pro Bowl MVP reached career highs in
reception yards (1,431) and touchdowns (12) in 2008, and set NFL post season
records for yards (546), receptions (30), and TDs (7), as he led the Arizona
Cardinals to Super Bowl XLIII. Fitzgerald’s athleticism and unyielding focus
often result in acrobatic catches that change the course of a game.

Troy Polamalu is a 2-time Super Bowl
Champion and one of the most recognizable players in the NFL today. Anchoring
the Steelers’ vaunted defense, Polamalu frustrates opposing offenses with his
All-Pro speed, agility and high-impact tackles. Known for his quick reactions on
the field and unrivaled preparation off the field, Polamalu is one of the few
defensive players in the NFL who can rush the quarterback, shutdown a receiver
in man-to-man, or drop back into zone coverage; making it necessary for the
offense to account for him on every single play. Sharing the NFL record for most
sacks (3) in a single game by a safety, Polamalu also recorded seven
interceptions and 73 total tackles during the Steelers Super Bowl XLIII
championship season.

Utilizing the all-new Pro-Tak
animation technology, Madden NFL 10 on the Xbox 360 and PLAYSTATION 3, ensures
that the Fight for Every Yard doesn’t end until the whistle blows. This new game
changing animation technology delivers steerable tackles, three to nine man gang
tackles, as well as the ability to fight for fumbles at the bottom of a pile. In
addition, Pro-Tak allows quarterbacks to avoid the oncoming rush to extend a
play, or step into the pocket to deliver an in-stride pass. With Pro-Tak, the
authenticity of NFL game days is brought home like never before in Madden NFL
10.

This year, Madden NFL 10 arrives on
the Wii with breath-taking visuals that will captivate the entire family.
Completely redesigned and built from the ground up, Madden NFL 10 introduces a
unique art style that will define the look of sports games on the Wii. Bright
new stadiums showcase details of NFL fields, plus all-new player models embody
characteristics of your favorite athletes. Madden NFL 10 epitomizes what fun
looks like on the Wii, delivering the most social and dynamic experience from
the franchise to date. Get together with friends and crown a “King of the Couch”
during your pre-game tailgate party or during halftime. Quick, exciting game
modes ensure that anytime is the right time for Madden NFL 10 on the Wii.

The award-winning Madden NFL
franchise will be available on the Xbox 360, PlayStation 2 and PLAYSTATION 3,
Wii, and PSP.

Madden NFL 10 is developed in
Orlando, Florida by the EA Tiburon studio, which also produces NCAA Football,
Tiger Woods PGA TOUR and NASCAR Kart Racing.

For more information about Madden
NFL 10 please visit
maddenNFL.easports.com
.