FORMER KANSAS STAR DREW GOODEN
TAKES IT TO THE HOOP WITH EA SPORTS IN NCAA MARCH MADNESS 2003
REDWOOD CITY, Calif. – November
4, 2002 – Electronic Arts (NASDAQ: ERTS),
announced today that the company has reached an agreement with former University
of Kansas star and current Memphis Grizzlie Drew Gooden, naming him spokesman
for EA SPORTS™ NCAA® March Madness™ 2003. Gooden will appear on all
packaging, advertising and marketing materials for NCAA March Madness 2003.
Terms of the agreement were not disclosed.
“It’s an honor for me to be chosen
to be on the cover of a game like
NCAA March Madness 2003,” said
Gooden. “I play a lot of video games and to see myself on the cover of an EA
SPORTS game is a great feeling. I can’t wait to sit down and play as the Kansas
Jayhawks.”
Gooden was a first round draft pick
(4th overall) in the 2002 NBA Draft by the Memphis Grizzlies.
Earning All-American honors at the University of Kansas, Gooden was named Big 12
Conference Player of the Year for 2001 and was runner-up for the National Player
of the Year after leading the Jayhawks to the 2002 NCAA Final Four. He is only
the second player in Kansas history to record at least 1,500 points, 900
rebounds, 100 blocks and 100 steals.
NCAA March Madness 2003
captures the spirit and excitement that is unique to college basketball with
crazed fans in the stands, mascots on the court and fight songs being played in
the arenas. NCAA March Madness 2003
features an all new Dynasty Mode™ where players can recruit top high school
players in the country, customize their non-conference schedule and play in the
EA SPORTS™ Roundball Classic high school All-American game. Gamers can also
choose to play in the EA SPORTS Maui Invitational, the premiere early season
tournament for college basketball. NCAA March
Madness 2003 will be available on
the PlayStation®2 computer entertainment system in late November.
EA SPORTS is the leading interactive
sports software brand in the world. Its top-selling titles and franchises
include John Madden Football™, FIFA Soccer, NHL® hockey, NBA LIVE basketball,
NCAA® football and NASCAR Thunder™.
About Electronic Arts
Electronic Arts (EA), headquartered in Redwood City, California, is the world’s
leading interactive entertainment software company. Founded in 1982, Electronic
Arts posted revenues of more than $1.7 billion for fiscal 2002. The company
develops, publishes and distributes software worldwide for the Internet,
personal computers and video games systems. EA markets its products under four
brand names: EA SPORTS™, EA GAMES™, EA SPORTS BIG™ and EA.COMSM.
More information about EA’s products and full text of press releases can be
found on the Internet at <http://info.ea.com>.
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Electronic Arts, EA SPORTS, EA
SPORTS BIG, EA GAMES , John Madden Football and Dynasty Mode are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. EA.com is a service mark of EA.com Inc. All names, logos, team
icons and mascots associated with the NCAA, universities and conferences are the
exclusive property of the respective institutions. NCAA and March Madness are
trademarks or registered trademarks of the National Collegiate Athletic
Association. NBA, NASCAR Thunder, NHL and FIFA are trademarks of their
respective owners and used with permission. PlayStation is a registered
trademark of Sony Computer Entertainment Inc. All other trademarks are the
property of their respective owners.
