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Disney Renames Video Game Business Unit -- Disney Interactive Studios

February 8, 2007

DISNEY RENAMES VIDEO GAME BUSINESS UNIT -- DISNEY INTERACTIVE STUDIOS

Game Unit Defines Clear Strategic Vision and Strong Connection with the Disney Brand

Disney today announced the renaming of its video game business unit to Disney Interactive Studios at the company’s investor conference in Orlando. Disney Interactive Studios’ Senior Vice President and General Manager, Graham Hopper commented, “This change reflects our focus on creativity, the weight of Disney content in our portfolio, and the enormous value consumers see in the Disney brand.”

The business unit formerly known as Buena Vista Games will now be known as Disney Interactive Studios and will publish both Disney and non-Disney branded video games for all platforms worldwide. Video games will be published under the company’s strong consumer brands including Disney, ABC and Touchstone.

About Disney Interactive Studios

Disney Interactive Studios is the interactive entertainment affiliate of The Walt Disney Company (NYSE: DIS). Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide. The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market. Disney Interactive Studios is based in Glendale, Calif. and has four internal game development studios around the world including Avalanche Software, Fall Line Studio, Propaganda Games, and Climax Racing.

For more information, please log on to www.disney.com/videogames.

 

 

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