news\ Sep 27, 2011 at 4:19 pm

Death of Physical Media?


Watch out Steam. GameFly just closed the gap with the announcement that it will launch a digital distribution service that will allow subscribers to buy Windows/Mac games rather than only renting through GameFly. In an attempt to compete with Valve's Steam digital distribution platform, the new client will offer news, trailers, and video clips as well as games. Pre-announced today, many details are still missing, including the name of the service. Although, closed beta details were revealed.

Closed beta will launch at a September 8, 2011 Los Angeles event, where all attendees will receive a beta code for themselves and a friend. Those who aren't able to attend the event can also obtain a beta code at the service's landing page.

GameFly's co-founder and SVP of Business Development and Content, Sean Spector, stated, “We’re thrilled to bring digital to the gaming consumer in a meaningful way, as no other service or retailer brings physical and digital gaming together like GameFly.”

Joining Steam and EA's recently launched Origin platform, this new GameFly client could move the gaming industry away from physical media and more towards digital downloads. Hold on to those physical CDs gamers, they may become extinct soon.

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