David Guetta To Start The Party As European Ambassador And Spokesperson For Dj Hero
October 1, 2009
SUPERSTAR DJ AND PRODUCER DAVID GUETTA TO START THE PARTY AS EUROPEAN AMBASSADOR AND SPOKESPERSON FOR DJ HERO™
French DJ to Endorse the Highly-Anticipated Release of DJ Hero with Exclusive Downloadable Content
Activision Publishing, Inc. today announced that world-renowned DJ/producer David Guetta will serve as a European ambassador and spokesperson for the revolutionary new music gaming experience DJ Hero™. The superstar DJ will also be endorsing the game with the creation of three mixes, available as downloadable content in late-2009, further bringing the club experience to living rooms and house parties across the world.
Gamers and fans alike will be able to rule the party with remixes of the ubiquitous “When Love Takes Over” featuring Kelly Rowland, the chart topping “Sexy Bitch” featuring Akon and “On The Dance Floor” featuring will.i.am and apl.de.ap of the Black Eyed Peas.
Performing since the 90’s, David Guetta was a prominent figure in the rise of dance and house music and a major influence in the clubs of Paris. Since relentlessly touring the planet, performing in the hottest parties, coolest clubs and headlining major festivals, David is now firmly established as the world’s leading artist in his field. Referred to as the maestro of dance, whose latest platinum album, the worldwide hit “One Love” is currently dominating the European charts and airwaves with its blend of electronic music and the greatest urban vocalists and having already produced two number 1 singles since its release in August, will be the basis for three downloadable mixes in DJ Hero.
As a DJ famed for his dynamic style and eclectic music tastes, David Guetta’s tracks are a perfect downloadable addition to DJ Hero’s 93 mix on-disc set list featuring the biggest tracks in hop-hop, pop, rock and dance. “I’m delighted to be announcing the involvement of David Guetta with DJ Hero,” said Michael Sportouch, Senior Director Guitar Hero Europe. “As an inspirational figure to music fans and wannabe DJs across the globe, he represents the ultimate European ambassador for a title that is set to revolutionize the way consumers interact with music and gaming.”
“DJ’ing has taken me a lifetime to master, but DJ Hero opens the art up to the masses. Players who have never touched decks will be able to easily get the authentic DJ experience and feel the euphoria of playing to an audience,” commented David Guetta.
DJ Hero delivers an all-new interactive music experience that allows players to start the party and not only experience, but to hear music, in an all-new way. With over 100 individual songs, highlighted in over 90 unique never-before-released mixes that blend genres of music, including hip-hop, R&B, pop, rock and electronica, DJ Hero delivers the most diverse and international collection of music ever assembled in a music game. Created exclusively for DJ Hero, the turntable controller immerses fans into the authenticity of DJ culture and a sea of music as they utilize and master various DJ techniques including scratching, blending, crossfading and sampling.
DJ Hero is being developed by FreeStyleGames for Xbox 360, the PLAYSTATION 3 and PlayStation 2 systems and Wii. The game is rated “T” (Teen – Mild Suggestive Themes, Lyrics) by the ESRB.