news\ Dec 4, 2012 at 12:11 pm

Controversial Hitman: Absolution app pulled, Square Enix issues apology


Square Enix has issued an apology for its controversial Hitman: Absolution app which allowed you to place virtual hits on your Facebook friends.

The app has since been pulled, but not before fans could pick a derogatory feature to "identify" the victim by. Examples of these features included "small breasts, ginger hair, or a tiny penis". These insults were then voiced by Agent 47 as he prepared a sniper rifle and fired a single shot at the target's Facebook profile. Who honestly thought this would be a good idea, and more importantly who actually approved this!?

In a day and age where cyber bullying is at its worst, Square releases an app that encourages it? Come on, man! Today they released a brief statement, apologizing for their stupidity.

"Earlier today we launched an app based around Hitman: Absolution that allowed you to place virtual hits on your Facebook friends," the statement reads. "Those hits would only be viewable by the recipient, and could only be sent to people who were confirmed friends."  

"We were wide of the mark with the app, and following feedback from the community we decided the best thing to do was remove it completely and quickly. This we've now done," it concluded. "We're sorry for any offense caused by this."

How anyone could've thought this was a good idea is beyond me. It's nice to see Square Enix respond so quickly to the negative reaction, but we should've never been in this position to begin with.

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