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Color Me Adventurous! Crave Announces Partnership with Crayola

Mar 14, 2007

Color Me Adventurous! Crave Announces Partnership with Crayola

Crayola Game Coming to Nintendo DS

Crave Entertainment, a leading publisher of console videogames, announced today that it will partner with Crayola® to bring the company’s much-loved crayons to Nintendo DS(tm) screens.

Set in exciting locations around the globe, Crave Entertainment’s upcoming Crayola game will lead players on a colorful romp to find hidden treasure. Armed only with a treasure map and Crayola crayons, players can draw and color their way through challenging obstacles and exciting mini-games to complete quests and discover the treasure.

“Crayola crayons are an integral part of American childhood,” said Mark Burke, senior vice president of product planning and business development for Crave Entertainment. “We’re honored to be partnering with a company that has been synonymous with childhood creativity for more than a century to bring a classic piece of American culture to an entirely new medium. Since its inception in 1903, the Crayola brand has grown into one of the most respected and recognizable brands in the consumer marketplace. Today consumers equate the brand with color, fun, quality and development--all the characteristics that are reinforced in their growing product line which includes crayons, markers, colored pencils, paints, modeling compounds and craft and activity products for use in schools and homes. The brand has come a long way since the first box of 8 Crayola crayons made its debut in 1903. Currently the company makes more than 100 different crayon colors as well as an array of materials to stimulate children's creative development -- while having fun!

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