news\ Aug 4, 2013 at 10:00 pm

Call of Duty: Ghosts to get 'most aggressive marketing in history of franchise'

Call of Duty Ghosts

Pre-orders for Call of Duty: Ghosts may be down in comparison to last year's Call of Duty: Black Ops 2, but the company plans to counter consumer hesitation brought on by next-gen systems by what they are calling "the most aggressive marketing retail and digital programs in the history of the franchise."

"We've made substantial investments to make Ghosts a showcase for the next-gen consoles and also the best current-gen Call of Duty title ever," Activision CEO Eric Hirshberg assured investors during the latest earnings call.

Outside of a few gameplay trailers, and an upcoming multiplayer gameplay reveal, marketing for Ghosts has been relatively quiet -- at least in comparison to what we saw with Black Ops 2.

Despite the lower pre-order numbers, Activision remains confident in Ghosts, nothing that pre-orders for the game are still double those of Call of Duty: Black Ops, "which is the last time we launched a new sub-brand for the franchise."

Nothing is guaranteed, but I'm confident that a strong marketing campaign (which we all know Activision will pull out closer to launch) coupled with the positive "key engagement metrics" will lead to another successful Call of Duty release.

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