BP Gas Company Could Begin Selling Video Games
With many video game retail outlets struggling at the moment, now is the perfect opportunity to pounce on the weak and enter the gaming market. In a bold business strategy, BP UK's retail trading director, David Pitron is entertaining the idea of selling video games at BP gas stations. And with potential competition struggling, Pitron feels the company is "uniquely placed" to exploit the situation.
Pitron has been quoted as saying, according to Ubergizmo, "“For the third year in a row we’ve built our sales and market share for the launch of Call of Duty, we had queues at many of our stores at midnight for the launch…We have had mixed success in games, for us it is the big releases that seem to work. Selling the day-to-day ranges is not a profitable business for us. Although, with the problems on the High Street for entertainment retail, we may be uniquely placed to be the most convenient outlet to exploit potential fallout there. We’re certainly keeping an eye on developments.”
Now I don't think you should say goodbye to your local Best Buy or Game Stop just yet. Right now it seems that the only thing doing well are the bigger named titles like Call of Duty. As ridiculous as this may sound, selling games at a gas station may not be such a bad idea after all. You have to get gas to travel to the local game retailer anyways. Why not save yourself a trip and just get the game while you're already getting gas.
With that being said, I'm not so sure I trust BP with my games. Maybe the lack of focus on their primary moneymaker is what led to corners being cut and a giant oil spill over the summer. Though I wouldn't complain of a massive leak of video games into the ocean.