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Blast Entertainment Release Mr. Bean on Nintendo DS

July 25, 2008

Blast Entertainment Release Mr. Bean on Nintendo DS

Blast entertainment, part of the Mastertronic Group have today announced the release of Mr. Bean on Nintendo DS.

The DS version follows the release of Blast Entertainment’s Mr Bean Sony PS2 game that hit retail in November last year, which still sells consistently well and continues to earn a place in the Chart track top 40 PS2 budget chart each week.

Mr.Bean , who burst onto our television screens in 1990 has established himself as one of the world’s most popular character brands. The live action and animated Mr. Bean TV series have been in distribution around the world for 17 years and are currently broadcast in more than 60 territories. Mr. Bean’s Holiday was released in more than 66 countries around the world in March 2007, grossing more than US$230 million at the Box Office and reaching no.1 in 28 countries around the world.

The game includes 12 fun-packed levels full of cunning puzzles to encounter and crazy traps to avoid. Dress up as a pirate on your mission to save teddy and battle baddies with fyring pans while negotiating your way through exciting 3D locations. The Nintendo touch screen techonolgy is utilised in the exclusive Whack a mole event! 92% of children under 11 are great Mr.Bean fans and 67% of children under 11 watch the TV series regularly, according to Film Audience Research and so the game has been developed to specifically target this younger audience.

Blast’s Head of Marketing, Kirsty Payne commented: “We are delighted to be bringing Mr. Bean to Nintendo DS. Both brands are currently enjoying huge sales at retail and combining them is great news for consumers. Such is the popularity of this title, that we are planning to release a Wii version later this year”

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